In this post, we’ll discuss 11 different affiliate marketing networks and you can select which of them will most suit your online marketing goal.
Diversification is a strategy that is recommended by investment experts due to the many benefits gained from it. Diversifying one’s assets helps to guarantee returns from different streams. This strategy also helps to spread risk among different assets in your portfolio. Diversification can also be applied to different business niches.
Think of a blog as a business that needs to diversify its revenue base. Bloggers need to be able to earn income in two categories – active and passive. Passive income streams are more appealing because they keep earning you revenue long after you have done the work. Some even earn you commissions over a lifetime.
Affiliate marketing is an income stream that is popular among bloggers and internet marketers. A well executed marketing plan will earn a steady income flow of both active and passive income.
This post is intended to provide you with details of best performing affiliate networks for 2020 – an important resource to guide your choice of affiliate networks to work with.
What we’ll look at in this tutorial:
- What is an Affiliate Network?
- 11 Best Performing Affiliate Networks
- CJ Affiliate
- Amazon Associates
- Walmart Affiliates
- Rakuten Marketing
- eBay Partner Network
- Avangate Affiliate Network
What is an Affiliate Network?
Affiliate networks are business organizations that provide platforms from which advertisers can promote their products through sites belonging to publishers. There are plenty of affiliate networks in operation with more springing up by the day. We took the liberty to present to you some of the best performing affiliate networks for you to consider in 2020.
11 Best Performing Affiliate Networks
1. CJ Affiliate
This globally renowned affiliate network was formerly known as Commission Junction but presently referred to as CJ Affiliate, founded in 1998 and has since grown into a global network servicing more than 3,000 merchants. CJ Affiliate has a lot of brands under its network covering most business niches.
It is a highly respected company with A++ rating with the Better Business Bureau, and a part of Alliance Data Systems which is a Fortune 500 company. Some of the well-known brands featured on CJ Affiliate are Overstock, Office Depot, GoPro, Lowes and Grammarly. There are many other big, medium and smaller merchants on the network.
Often referred to as one of the affiliate networks that are too big to fail, publishers are assured of prompt and reliable payments of their commissions as at when due.
The network’s dashboard may seem complex at first but it’s easy once you know your way around. CJ Affiliate also offers real-time reporting to enable publishers manage all their activities on the go. Publishers have to apply personally for each merchant before they get signed up.
CJ Affiliate is a smart choice for publishers who have a significant amount of traffic and earning potentials. Accounts that run for 6 months without receiving commissions are deactivated, so be preferred before signing up on this network.
Payouts are done once monthly and payments are through check (minimum of $100) and direct deposits (minimum of $50).
ShareASale is a great place to find offers for any niche you are into. It is one of the most popular affiliate networks out there, with affiliate programs run by more than 4,500 merchants comprising of big, medium and small merchants. About 1,000 of those merchants are exclusive to ShareASale, meaning that they only promote their products on this network.
Product range covers physical and virtual products with a lot on offer for bloggers. There are lots of WordPress products on ShareASale. Other known brands are Reebok, NFL Shop, Sun Basket and Warby Parker (sunglasses).
The network is well-known for its transparency and trustworthiness in its dealings.
The average commission rate depends on the specific merchant you are signed up with and the minimum payout is $50.
3. Amazon Associates
If you’re looking to an affiliate network that offers physical products on your site, then Amazon Associates is your preferred choice. As a marketer on this network you can promote every product found on Amazon’s store including products of third-party sellers. This makes Amazon Associates attractive even for smaller blogs.
Though the cookie duration is just 24 hours, you earn a commission on a referral who buys a product other than the one you promoted. For example a visitor to your blog clicks on the affiliate link on your blog for a T-shirt worth $9 but instead buys a tablet for $495. You will receive the accurate commission on the tablet bought.
Amazon has the largest market share in the ecommerce industry and so boasts of a very wide range of products for marketers to choose from.
Amazon pays a flat rate commission on each referral sale ranging from 1% to 10%. The exact rate you earn is dependent on the category of the product sold.
The minimum payout threshold for Amazon Associates is $10 via Amazon gift card or direct deposit.
4. Walmart Affiliates
Walmart Affiliates became more attractive to publishers the moment Amazon shifted to category-based commissions. Though Walmart Affiliates is a subsidiary of the Rakuten Marketing affiliate network, it is worth noting the benefits Walmart Affiliates has over Amazon Associates.
First, the cookie duration for Walmart Affiliates last for 3 days as against that of Amazon Affiliate whose cookie’s duration is just one day. Secondly, Walmart Affiliates offer higher commissions in some product categories over that of Amazon Associates.
If your niche covers physical products and you would like to opt for an affiliate program that offers you higher commission per sale, Walmart Affiliate is worth considering over Amazon Associates.
Walmart has a large range of products to select from, and anything sold on Walmart can also be promoted by publishers.
Amazon still has a bigger product selection than Walmart, and a lower payout threshold. For Walmart the minimum payout is $50.
Awin was founded in Germany formerly as Affiliate Window, now boasting of merchants in excess of 13,000. There are plenty of options for marketers to promote on its network. The company acquired ShareASale in 2017 but has allowed both affiliate networks to operate independently. Some well-known brands on the Awin’s network are HP, AliExpress, Etsy, STubHub, Under Armour and Gymshark.
You will find lots of physical and digital products to promote on Awin. Publishers are required to apply individually to the merchants in the Awin’s network before getting approval to promote their products. You are also issued distinct affiliate links to use in promoting and tracking your activities.
Awin’s European origin explains why there are lots of merchants from Europe, though a large percentage of its merchants are spread all over the globe.
Minimum payout for Awin’s marketers is $20 and the average commission is dependent on the specific merchants that you are signed up for.
Signing up on the Awin’s network will cost you $5 though it is refunded after your application is approved. If an application is rejected, then signup fee is not refunded.
6. Rakuten Marketing
Rakuten Marketing is an affiliate marketing network with over a thousand merchants and lots of good quality products for marketers to choose from. Formerly known as LinkShare, the company is well-known for giving to its marketers some big players in their industry, offering a wide selection of products (though not as large as CJ Affiliate or ShareASale).
Some reputable brands under this network are Walmart, Papa Johns, Best Buy and Macy’s. There are also lots of smaller merchants who offer plenty of niche products that you can choose from.
The average commission rate depends on the specific merchant you are signed up with, and a minimum payout threshold of $50.
Peerfly is an affiliate network with over 3,000 merchants comprising of big brands like Uber and Target, while still offering products of smaller merchants. Its network is expanding fast with many new merchants and products been added to it.
Peerfly has a wide range of categories for both physical and digital products. The average commission rate and cookie duration is dependent on the specific merchant. The minimum threshold on the Peerfly network is $50.
It is worth noting that the application process on Peerfly takes 3 days to be completed and receive your approval.
ClickBank is an affiliate network that is more inclined towards promotion of digital products. Unlike other big and well-known affiliate networks, ClickBank is full of much smaller and lesser known merchants on its network. There are also physical products on offer at ClickBank, but they are nothing compared to merchants of digital products.
Popular product types found in ClickBank are eBooks, online courses, and membership subscription sites.
The downside to products on offer is that the product quality isn’t very high and this tends to affect marketers’ earnings because of ClickBank return policy. The company has succeeded in working on its brand and filtering out merchants that fall short.
The average commission rate and cookie duration is dependent on specific merchants. The commission per sale is quite higher than that of industry average, and ClickBank offers both flat rate and percentage commissions.
FlexOffers is an affiliate network with a huge selection of merchants offering both physical and digital products to marketers. The network has over 12,000 merchants on its network with an average of 50 merchants been added daily.
There are lots of big and small brands on the network, with the likes of Lenovo, priceline.com and Macy’s on the network. Directory of their merchants can be found on their website and you can go through to discover merchants on the network before signing up.
FlexOffers has been in operation for a long time having built credibility over this period, so you are confident dealing with them. They offer you a dedicated account manager to help you make the most of their offers.
The average commission rate and cookie duration depends on specific merchants signed up for. Minimum payout is $50 and $100 for those outside the United States.
10. eBay Partner Network
This is eBay’s own affiliate program for marketers to promote products on its store. Any product that can be found on eBay can be promoted giving marketers a wide range of product categories to promote. Most of the products are physical though there are a few digital products if you can find them.
One advantage is the availability of unique products on the store. The cookie duration is 24 hours but lasts up to 10 days as long as the referral places a bid within the first 24 hours.
Commission rate is from 50% to 70% of eBay’s earning on product sold. This means that your commission is a percentage of what eBay earns from each product sold. The minimum payout on this affiliate network is $10.
11. Avangate Affiliate Network
Avangate Affiliate Network is a company that has its primary focus on promotion of digital products. If your niche is computer software or applications, this is the best fit for you.
Avangate gives you access to some popular software brands like Bitfender, Awario and Hide My Ass (VPN). You can access over 22,000 different types of software on this network. The full list of merchants is displayed on the website of Avangate and can be browsed before signing up.
Though the commission rate is based on what the specific merchant is offering, it can get as high as 85% per sale. The cookie duration is from 30 days to 180 days and merchants have the liberty of setting what is appropriate for them.
The minimum payout for Avangate is $100 and this is through PayPal
As with every other aspect in our dealings in life, there are no best affiliates because each has strengths and weaknesses that may suit you. The best for a blog in computer software niche will most likely not be the best for a blog in the household appliances niche.
Diversifying your blog’s income stream helps generate income from multiple sources, reduce risk associated with focusing on just one source of income, and explores the most profitable networks for your niche. Affiliate marketing positions you as a service provider to both your visitors and the merchants you are selling products for.
You can build on information provided on this post to choose the right affiliate networks for you. Sign up on the ones that seem attractive to you, two or three at most, and get more details about the platforms. Ensure to check out available products, commissions, minimum payout threshold and payment options.
Are you looking for an integrated affiliate marketing community that will help you create up to 50 websites yet without charging you a dime for hosting in a lifetime and still enable you to earn extra revenue offering comments to other people’s blogs, creating tutorials, videos and courses, and participating in the community referral program? There’s no such an online business but one (Wealthy Affiliate). Follow this link to learn more accurately about this community.