Anyone who does SEO should be able to write great page titles. Why? Because title tags are often the first thing users see in search results. It’s also the key factor that Google uses when determining the topic of a webpage. Page titles are essential for SEO. This post will explain why page titles are important and how to make them.
Areas we’re going to cover:
- What is a page title?
- What is the purpose of page titles?
- What is the SEO title check in Yoast SEO?
- How to create a title that is SEO-friendly in order to maximize its width
- What is the purpose of the key phrase in the Yoast SEO title assessment?
- How to use your key phrase within the SEO title
- Do you want to add your brand name to the SEO title?
- Optimizing page titles after publication
- Social media titles
- Conclusion: Page titles should be written well
Yoast SEO also checks whether you have used your keyphrase within the SEO title. Learn how it works and how you can use your key phrase within the title.
What is a Page Title?
Let’s begin with the basics. You will find the title in the head section of the source page if you right-click on it.
This is the HTML tag (also known as the page title, SEO title) and it is also called the HTML title tag. A list of results is displayed as snippets when you search for something. The snippet often includes the SEO title and at most a URL. Some rich results may also include ratings or other information.
The SEO title is often the first thing that people see when they visit your site. To be clear, the SEO title should not be confused with the main heading. After users click on the SEO title, they will see the main heading.
Tabbed browsers will often display the SEO title in the page tab. Google may not always use the page title you have created.
Google released an update to its process for creating web page titles in August 2021. Google will sometimes show you a title that is not the one you have chosen in search results. It’s important to remember that the HTML title tag output by your page is the most commonly used in most cases (more than 80%).
While we are referring to an update, Google’s decision on how to display your page title within search results is not new. This has been happening for some time. They now only want one title and will not change it for other search queries.
They will also use elements from your page to determine what the title will appear in search results. You can use headings, your title tag, and prominent text to highlight the page. And even how you link within this page.
What does this all mean? These changes are not required for you to make any other changes at this time. Your page title is likely to still be used. More importantly, it helps you rank for keywords.
These changes don’t impact your page rankings. Google will consider the title you provide when ranking your page. Similar to before.
Despite all the changes, it’s still worth keeping an eye on Google’s display of the pages you most value. We recommend that you keep an eye on your website’s status for the moment. Google Search Console is a great place to keep an eye on.
You can spot-check your search results and monitor for changes in click-through and bounce rates. You can tell Google in this feedback thread if you find any problems (or really, really wrong).
What is the Purpose of Page Titles?
Your SEO title should be compelling people to click on it, go to your site and read your content or purchase your product. People will move on to the next results if your title isn’t good enough. You have two goals with a title.
It should help you rank for a particular keyword.
It must be compelling enough to make the user click through to your site.
Google considers many factors when deciding how relevant you will be for a particular keyword. Your rankings could decline over time, even if your initial ranking is good. It’s also possible to rank lower in search results. You may appear lower in search results at first. Google will notice if people click on your title. Your rankings could improve over time.
Google also uses the page title you have specified as a ranking input. It’s not all about clicks. You also need to ensure that your page title is relevant to the topic on your page as well as the keyword you are focusing on. Your page title has an impact on your rank.
Yoast SEO is able to help you create SEO titles now that you are aware of the importance. The plugin analyzes two key aspects of your SEO title. It checks the title’s width and whether your keyword is used.
What is the SEO Title Check?
Notice: Google recently changed how they generate page titles. We are currently updating Yoast SEO’s SEO title checks. You’ll soon be able to access the new checks, so make sure you update your plugin.
This assessment is located in the SEO tab or meta box of the Yoast SEO Sidebar. The assessment will remind you to write a title if you haven’t done so yet. Yoast SEO also checks the length of your title. You will be notified if your title is too long or short. An optimal title will give you a green light in the analysis.
The SEO title width check can be found in the Yoast SEO sidebar, or in the meta box
How to create a title that is SEO-friendly in order to maximize its width
Google may cut parts of your title if it isn’t the right width. The result may look different depending on what device you are using. You can check the Google preview in Yoast SEO to see how your SEO title will appear in both mobile and desktop searches. You can switch between the mobile and desktop versions of the tool.
Yoast SEO’s Google preview lets you toggle between desktop and mobile results.
Did you notice that width is more important than length? This is why? Google uses a fixed width to display titles that are measured in pixels, instead of using a character count. Google does not limit the length of your title tags.
However, you have to limit the amount that is visible in search results. Google may remove your title if it is too long. This might not be the result you desire. You should also avoid using too much space in your title.
Our Google preview is here to help! Our plugin will immediately give feedback after you fill in your SEO title. If your title is too long, the green line beneath the SEO title will turn red. Keep an eye out for that and take the feedback to help you create great titles.
The Yoast SEO Google preview mode is available in the WordPress block editor
What is the Purpose of the Keyphrase in the Yoast SEO Title Assessment?
This assessment is also available in the SEO tab and meta box of Yoast SEO. It will check if your keyphrase is used in the title of your page or the post’s SEO title.
This plugin checks for compliance with all requirements. Google uses your title to determine your page’s subject. Including the focus keyphrase in your title could harm your ranking.
Potential visitors will be more inclined to click on search results that match their exact requirements. Your key phrase should be added at the start of your SEO title to get the best results.
This test will check if your focus keyphrase has been used in your title
How to Use Your Key Phrase within the SEO Title
When optimizing for high-competition keywords, it is common for everyone to have the keyword at the page title’s beginning. You can make your keyword stand out by adding a few words to the end of your focus keyword.
This will “indent” your result slightly. Yoast SEO will still give you a green bullet if your SEO title begins with “the”, “a”, “who”, or another function term.
Sometimes, such as when you have a long keyphrase, it doesn’t make sense to add the entire keyphrase at the start. Try to include as many keyphrases as possible in your SEO title if it looks strange with the keyphrase at its beginning. However, you should always be mindful of the natural flow and readability in your title.
Learn how to create text that is easy to read and search engine-friendly. This course will teach you how to write SEO copywriting. With Yoast SEO Premium, you can access this course and all our other SEO courses. You also get access to additional features in Yoast SEO.
Yoast SEO Premium allows you to create great SEO content and unlock many features.
Do You Want to Add Your Brand Name to the SEO Title?
Some SEOs used to remove the site name from the page title for a long time. It was believed that the site name would not help in determining the title’s “density”. This is a mistake. You should include your brand name in the page title, at least in an easily identifiable way. People might click on your brand if they search for a topic several times.
Google may change your title tag if you don’t include the site name. Google believes it is necessary to include your site name in the title tag.
Social Media Titles
A good title tag for SEO might not be the best title for social media. Keyword optimization is not as important in social media as creating titles that encourage people to click. The brand name is not always necessary to be included in the title.
If you add branding to your post image, this is especially true on Facebook and Twitter. Yoast SEO Premium’s social previews can assist you in this.
Yoast SEO allows you to have separate titles for Facebook, Twitter, and Google. Enter the Google title into the Yoast SEO shortcode editor.
You can enter the Twitter and Facebook titles on their respective social tabs. Twitter will use your Twitter title if you don’t specify a Twitter title.
Conclusion: Page Titles Should be Written Well
The main purpose of this article was to encourage you to spend a little more time writing page titles. It is well worth the effort. It might be worth going back to optimize some page titles after publication. This is especially important if your page titles aren’t receiving enough clicks, even though you rank well.