Currently, there are more than 300 billion registered domain names in the web space of which yours is one or more. While aiming at standing out of the crowd, you’ll find it a daunting task to achieve this as the competition is high. But if you know the right strategies to implement, you’ll find that you can stand out easily in a couple of months.
You might have experienced a situation whereby you’ll have to try severally on a domain name search before you can find what you’re looking for. This usually occurs when the name you want to register has been taken by another person and getting a name similar to that may be quite hard.
Thus you’ll have to be very cautious about the name you’ll eventually purchase lest you register that which coincides with another person’s business name.
You might desire to register a particular name that is highly competitive in the industry and, so, this may eventually cost you some hard times searching over and over again.
You may have to try different searches again before you can find an available name to purchase from a domain registrar. No matter how competitive your intended/proposed domain name might be, ensure you stick at it until you find it.
Once you can continue searching, you’ll surely find what you’re looking for. You don’t have to give up after a few trials but keep trying until you find something similar to your proposed domain name.
In choosing a domain name, the following should be considered:
- It must be easy to read
- It can easily be remembered
- The desired domain extension must be chosen
- It must be distinct
- It must be suitable for SEO
- It must be relevant to your niche
- It must conform to the copyright and trademark laws
It Must be Easy to Read
Before deciding on which domain name you should register for your blog, you must consider the readability of the name. It must be readable and other people must assess it for you. If you have friends around, you may pass it across to them to help you take a look at it, sound it, and seek their professional advice as to whether the name is readable or not..
If your proposed domain name contains a keyword ending with “s” followed by another keyword starting with the same letter “s’, then the readability of such a domain name would be low. So, if you must register a domain name that won’t make the tongue rolled off while sounding it, its popularity may be affected in the online world.
It Can Easily be Remembered
As part of what you need to do to ensure that your domain name becomes popular and known by many people, you must choose such a name that people can easily remember and store in the mind. You must strive to choose such a name that a pre-basic class pupil can sound easily and a lot of people will also love to pick in search results.
Before asking other people to help you take a look, try to pronounce it to someone around and ask the person after some hours to tell you what you pronounced to him. If, after a few hours the name can easily be recollected, then you’re likely to have chosen a good name for your blog.
The Desired Domain Extension Must be Chosen
Sometimes, the name and location of your business may determine whether you’re using a domain extension such as .com.ng, .co.uk and many more or not.
For instance, you may decide to be running your website locally, nationally, or internationally if you so wish and this is simply going to determine the look of your domain name. So, you must ensure you choose the right name as you can’t change this once it’s been registered.
It Must be Distinct
When it comes to operating a business safely and securely, it entails being distinct in everything starting from the registration of domain names through other things that pertain to the business. As far as registering a domain name is concerned, there are people out there who deliberately search around the web to find out who has registered a domain or business name after them but which is exactly identical to theirs.
Such people take legal actions against you once they find out that you’ve got to search through Google for whatever name you’re registering for a domain or for a business lest you get sued in the course of making progress in your business.
The business directory is there for you at your disposal to leverage while searching for a business name relevant to that of your registered domain name. Alternatively, you can also search for a unique business name by leveraging the content or blog curation sites.
It Must be Suitable for SEO
While it’s necessary that you search for a business name, you may want your domain name to sound alike or seem just relevant. However, if your domain name must be suitable for search engine optimization, then it has to be researched using an integrated niche research tool.
Though it may not be compulsory for domain names to be researched before it can be chosen, you need to realize the fact that it will cost you a lot of effort and time to build a site whose niche was not researched from the onset.
It Must be Relevant to Your Niche
You get a higher chance to build domain authority when it’s niche-relevant than when it’s not niche-relevant. This is the beginning of the business and all these factors must be taken into consideration lest you have some difficulties in getting ranked in the nearest future.
If in the event of creating a blog, your domain name is not relevant to your blog niche, you’ll surely have ranking issues and delays. Search engines will find it so difficult to rank your blog and this will eventually affect the frequent appearance of your URL in search results.
It Must Conform to the Copyright and Trademark Laws
Do you realize that your business needs to be covered by the copyright and trademark laws? You stand a chance to be sued if you didn’t seek appropriate protection for your business. The normal step you should take is searching through any of the suggested criteria above as to whether the business name you’re choosing has not been taken by anyone home and abroad.
And once you’ve found that the name has already be taken, you’ll begin a new search immediately. But if you insist on proceeding with a name already taken, then expect to get sued anytime. All of a sudden, you’ll be contacted and sued for trademark and copyright infringement.
If you’re thinking about how you can do a name search for your business, then leverage the trademark and copyright electronic search tools.