You’ve been publishing articles on your blog either as posts or as pages.
You’re supposed to learn deeply more about the two publishing choices since there’s no other option through which you can publish content on your personal blog. And the only way you can learn is through blog posts like this.
Though there are unique ways in which bloggers convert posts to pages and vice versa, these two publishing choices perform different functions and you need to integrate them on your blog in earnest.
In today’s publication, we shall talk about posts and pages and how you can integrate them on your personal blog through the following headings:
- Differentiating between posts and pages
- What you’ll need to learn about posts and pages
- Keeping your blog posts and pages up to date
- How to integrate posts and pages on your blog
Differentiating Between Posts and Pages
The posts on your blog are quite different from the pages through the following ways:
- Posts are more widely used by bloggers to get ranked in search engines than pages
- Posts contain more useful updates than pages do on bloggers’ blogs
- Most of the comments other people leave on blogs usually land on posts, not on pages
- Posts receive the overall search engine traffic while pages introduce the blog and the owner to visitors
- Posts are published on blogs frequently while pages are only published once in a blue moon
- Posts are more followed by search engines than pages.
What You’ll Need to Learn About Posts and Pages
You always publish all of the content on your blog as posts which appear on the left-hand side of your blog so far you never activated themes that use the right sidebar on that blog.
Posts are more focused upon when it comes to building out a site with content, not on pages. Pages contain some content that permanently represents certain features on your blog.
The pages on your blog are usually stagnant in the sense that they hold certain keys on your blog and they can be updated and re-updated whenever it becomes necessary. The older pages are not usually superseded by the latest pages on your blog as it occurs with blog posts.
The content you need on your blog pages includes any of the following:
- Affiliate disclosure
- Contact Us page
- Some important info about you and your blog
- Product reviews and the likes
- Training resources
- Sales pages if your blog offers products for sale and many more.
View the image below to see how and where the arrow pages are located on a blog. They’re usually found in the main menu.
Arrow pages are not sent to RSS subscribers, unlike blog posts. They are meant for giving more information about the site in their respective ways and are not used by bloggers to engage the audience.
Keeping Your Blog Posts and Pages up to Date
As you persistently build out your site with original and unique content, you’ll need a lot of updates to do on a frequent basis and this is what we want to talk about under this headline.
As you continue writing, building engagement with your readers, reading other bloggers’ posts, doing blogger outreach campaigns in all routes, as well as helping a lot of people solve their problems through social channels, you’ll also need to update and re-update the older posts on your blog in order to regulate the flow of traffic which you receive daily into your blog.
Why do you need to keep the posts and pages on your blog up to date?
- There might be more or fewer typos which were left out without being checked and corrected
- Links might have got broken and need to be checked and re-embedded within.
- More vital ideas might need to be added to some of the older posts to keep them up to date with the trending algorithm
- Re-updated posts attract much more traffic than the latest ones.
Most links sometimes get broken due to the fact that they were not properly embedded. In that case, you may need to regularly check your older posts to detect the broken links and fix them up right away.
Though the use of grammar checkers alone for editing may not guarantee perfections in your posts, they can really help you perfect editing in the most realistic manner if you can also do it manually alongside. If the typos are still left behind without being checked, they will surely affect your ranking potential.
It’s equally possible that you might have some posts on your blog which you didn’t create well enough when you were just starting out and may need to be updated for better ranking. Most veteran bloggers don’t usually check this out on their blogs and, thus, may keep series of posts outdated.
How to Integrate the Posts and Pages on Your Blog
Having learned a bit about blog posts and pages, you should be planning on integrating the posts and pages on your own blog.
Here are the steps to integrate the posts and pages on your blog:
- Engage your audience efficiently
- Outreach to other niche related bloggers
- Create an exemplary sales page on your blog
- Create and publish content more frequently
- Write guest posts for authority bloggers
- Add social share buttons to appear in every post you publish on your blog
- Add other necessary pages to your blog
For better rankings in search engines and user-experience, publish new posts on daily basis. When you continue building out your site with fresh content while engaging visitors and building links, search engines will surely be attracted to your blog and they will improve your ranking in no time.
As you’ve learned so far, content and links are extremely crucial ranking signals and you’ll surely rank your blog to the first page if you can make the publishing of posts frequent on your blog.
Above all, you’ll need to build engagement with your readers constantly as you won’t rank if you don’t work at all on that area. This is one of the most horrible blogging mistakes most veteran bloggers make these days.