In as much as the content remains an extremely crucial ranking signal in Google’s search algorithms, it helps a lot in speeding up the ranking of your blog. So, while aiming at ranking your blog posts with or without comments, you need to optimize content for SEO.
Blog owners of the late 1990s and early 2000’s ranked easily with content, though the algorithms used for ranking websites then was favorable compared to how it is done today. People could start a blog and rank within 3 months easily provided they could be writing daily on their blogs. A lot of ranking factors which Google is looking at today was not considered for ranking blogs in the days of Alta Vista, Yahoo and others.
Google considered content and links as the two most important ranking factors and made further emphasis on the following:
- The quality of the content
- How topically-relevant the content is
- How serialized the content is
- How long the content is
- Quality of the links generated
- How much engagement is done at the site
- How frequently the content is published at the site
- How topically-relevant the images are to the content
The Quality of the Content
While your content is being assessed for quality, it’s not that the words and letters will be manually assessed one after the other but certain metrics will be looked into before ranking the content.
The ranking metrics Google will consider include the use of English grammar, grammatical accuracy, the use of punctuation marks, how informative the content is to the target audience, how engaging it is, and all of that.
Why does it happen that some blogs will publish a new post and within a few hours after the publishing, hundreds of people will have landed on the page reading, commenting, thanking the author for providing such informative content to the audience as well as sharing the post on social media?
How Topically-Relevant the Content is
While creating content, you need to be very careful with the gathering of points lest you easily derail from the main topic. It usually happens to some people such that when you’re reading the post, it will look as if another piece of content was mistakenly assigned to the topic you’re currently reading about. Google does not rank such content.
Not in blog posts alone, it happens in blog comments too when some commenters will not actually read the content down the page before leaving their comments.
Such comments are referred to as irrelevant or sub-quality comments which Google may penalize you for if found in any post on your blog. This implies that you need to be careful with the comments you’ll approve to appear on your blog and those that should be removed because they’re not valuable or they look like spam.
How Serialized the Content is
Gone were the days when content would be written and ranked in search engines without laying much emphasis on content serialization. People would create content in large blocks and search engines wouldn’t penalize for it at all. Search engines of nowadays are much faster than those of the late 1990s and early 1990s.
They look into how readable your content is to the potential blog readers. As people wouldn’t love to spend much time on a blog reading or doing anything else, they’ll get impressed to stay and read down the page more easily when the content is well-serialized.
How long the Content is
When it comes to creating content for SEO, there are particular types of content you can create that will rank fast in Google. For instance, an article that is shorter than 1000 words in length is not suitable for SEO at all.
While some other bloggers are publishing 1000, 1500, or 2000 words articles, you write below on your own blog and expect to rank well in Google easily. Definitely, those who write longer articles will outrank provided they create highly-informative content on their blogs frequently.
Quality of the Links Generated
While building your blog with high-quality and engaging content, you’ll also need to generate links alongside to improve your Alexa ranking status. What kind of links do you need to build? How will you avoid getting slapped for building links? What type of links can get you penalized in Google?
You need high-quality links to improve your Alexa ranking status which comes through forum posting, answering niche-related questions on Quora and lots more. You’ll get slapped for low-quality links which come through the use of link auto-generator software and other similar means.
How Much Engagement is Done at the Site
This part of the ranking metrics helps to improve a Page Rank on time, though without it you can still rank your site with time. It’s only that it may take longer to find your site on top of the page.
Engagement is worth it when it comes to the extreme speed it adds to the ranking of your site. When you take some quality time to engage your audience, Google credits your blog for engagement and you see the effects on your page ranking.
To get more comments from your blog readers, endeavor to create such informative posts that satisfy the readers’ appetites and ask them to leave a comment in form of a question or contribution to the discussion. As you do more of this, your trust flow increases in value and overall Alexa ranking position booms in the online world.
How Frequently the Content is Published at the Site
The publishing frequency is equally paramount to what constitutes a higher page ranking. It occurs that Google spiders go out frequently to index sites and it does visit your site too frequently as you frequently publish posts.
Aside from the reason stated above, you’ll have to publish frequently as it creates a better user experience for your visitors. When your visitors find that you publish fresh content every day, they too will love to visit every day to check out the new posts, read and leave comments on them.
How Topically-Relevant the Images are to the Content
There are cases of content images that are not topically-relevant. Such posts are referred to as sub-quality or sub-standard content and they don’t rank at all. Posts that are not topically-relevant are directly against the algorithms that make content an extremely-crucial ranking signal.
Working out a schedule for your write-up will ensure that you don’t miss out on any of the relevant points for which you’re creating the content.