You want to start creating training courses and tutorials on your site, right?
What would stop you from doing that?
You’ll be having interactive sessions with your audience through the training offer you’ll be creating from time to time and this will make your blog look more lively and captivating to your readers than ever.
It further maximizes your blog’s online revenue potentials and makes the blog a must-to-visit portal for the hundreds of potential, veteran and struggling bloggers out there.
Creating online training on your blog is a wise business decision.
But how do you go about that?
Like, how would you interact with your audience through the training tutorials and courses that you’ll be creating? Or receive payments for selling courses and tutorials?
In today’s post, I’m going to walk you through the process:
- How to create training courses and tutorials that will be of maximum help to the people.
- How to organize your online training business such that everyone can quickly order and schedule interactive sessions.
- How to offer a valuable course or tutorial to the people and structure the best time to have interactive sessions.
By providing all that’s needful, you’ll successfully set up a rocking blog that will receive hundreds of visits daily in lifetime. Your blog becomes a stable source of online revenue for you.
In starting up your own training business, below is the guide:
#1. Create Your Highly-Attractive Training Offer
If you really want to set up a training business of your own, the greatest way to implement that is to learn how to craft a headline and captivate a lot of readers through your blog posts making them decide on hiring you as a competent trainer.
Read the Complete Guide To Writing A Quality Blog Post and learn how you can craft reader-attracting headlines and attention-grabbing posts.
In achieving these, a lot of people will receive your training offers leveraging the one-on-one / interactive coaching classes available right on your site.
Aside from giving training tutorials and courses on your blog coupled with organizing interactive training sessions, there are still newbies who will require much more attention and wouldn’t mind paying for the extra service to the core.
Thus, create your first training / coaching offer and be rest assured to earn lots of cash doing that with passion.
Are you a rocking blogger who has got enough internet marketing / blogging experience and who will then see every need to blog with passion and build a site on blogging fundamentals?
Are you a Search Engine Optimization expert who will teach these people how to optimize their sites for top search engine rankings using the numerous SEO strategies?
Are you a successful internet entrepreneur who has got breakthroughs out of internet marketing and would love to teach others how to become successful giving all that is required?
Build your training offer and make it centered on a particular area that will be of interest and great dividend to the readers.
Have an outline below to get started:
- Figure out what is commonly known as a challenging point for your readers which you can resolve in earnest.
- Identify which of the issues can be tackled within a 15-minute or 45-minute voice call.
- Name the package in a creative or funny way and be so clear to your audience.
- Specify the resources that must be delivered to the audience upon ending the voice call.
#2. Organize Your Training Business and Operate It Successfully
Now, let’s get you fully established to book, receive payments, promote and deliver your first training session right away.
Points to cover are:
- How to organize your payment processing system through which visitors can buy your training tutorials and courses.
- How to organize a systematic appointment strategy so that visitors can easily book for interactive or one-on-one interactive training sessions.
- How to set up or create a sales page for your training offer which enables customers to reach you and book appointments.
As you can see now, this may seem to require a lot of actions but all can be fully accomplished in a twinkle of an eye.
I’m going to teach you a completely free way to get things done straight away and you can, of course, leverage content management systems such as Simplybook which streamline booking, and set-up is cost effective.
This whole process can be implemented the same way even if any other Content Management System is leveraged.
1. Set Up Your Mode Of Getting Paid
When a customer purchases your training offer, the following are likely to occur:
i. The purchaser must receive an email in a file type such as PDF and the likes. The email contains a link to your calendar page through which anyone can book an interactive training session.
ii. You must receive payment alerts.
First, you must leverage an e-commerce platform. Then, you need a widely-used online payment processor such as PayPal, Payza, Stripe and many more.
Let’s leverage PayHip as an e-commerce platform here.
Because PayHip mostly operates with digital downloads, I leverage it to deliver and sell some digital tutorials and courses. It can be leveraged completely free to deliver copy review interactive sessions.
To get started straight away, log on to PayHip and create a free account which only takes a few minutes.
Log in and choose the “Account tab” at the top left side and, then, the “Settings” tab
Now, choose the “Payment Details” tab and you will be prompted to connect your PayPal or Stripe account right away.
You have the options to choose PayPal or Stripe or both. Most people prefer Stripe to PayPal because credit card transactions are made easier with it.
Why do certain people prefer Stripe to PayPal? Set-up process is easier to follow. To create a Stripe account, log on to its home page and click the “Create Account” button straight away. Creating a Stripe account has never been easier.
2. Organize An Appointment-Booking Session For Your Clients
Having set up a great way to get paid for offering training to your audience, you equally must find a great way by which the people can book training session appointments from time to time.
And when it comes to setting up an appointment-booking session, Calendly is the best.
To create a Calendly account straight away, log on to its home page and then choose the “Sign Up” link at the main menu.
Once you’ve signed in your Calendly account, head on to the main menu and click the “Event Types” button. You are going to choose which of the sessions you want to open, be it the 15-minute, 30-minute or 60-minute sessions simply by turning on the appropriate “Event Type” box.
Click at the very center of the switched-on event type box to edit the appropriate options assigned to it.
Now, set up your availability (Select the times you will be available for training sessions).
Then, for the “Invitee Questions”, add whatever questions you would want to ask your clients prior to the call sessions. You could ask for your clients’ phone numbers or Skype usernames in case you wish to have a call session.
Conclusively, integrate with Google calendar adding a training session booking schedule to your own calendar and sending invitations.
3. Create and Upload Your Training Product
The next step to take right now is “Create the training product that you’re going to sell”.
Logically, you will be selling a training session rather than a mere virtual / digital download, but you’ll need a virtual deliverable that clients can download immediately after every purchase if you’re using PayHip.
My own basic download is just a PDF sheet that instructs how the training session paid for will be scheduled and what must be done in the process of booking.
Ensure that you embed a link to your Calendly account page in this very document which makes it feasible for clients to book training sessions with you from time to time. Aside from that, add any other vital instruction, as you may deem fit, based on the training offer you’ve organized..
Now, go to your PayHip Dashboard, and select the “Add New Product” tab:
Upload your document (PDF), give a good title and fix your price.
PayHip will require a cover image. You could use your site logo if you have that. Alternatively, you could leverage Canva. This tool allows you to create a professional-looking and more specific logo for your training offer.
The next step is to add a product description for your training offer. Almost everyone who comes to your Calendly page does so either from your email list or website and knows the reason for visiting which is buying a product.
This is a great avenue to recapitulate the real benefits of what you have to offer and what is packaged in the offer.
After this, choose a relevant category and click the “Add Product” button.
At this point, you’re fully set and your training offer is officially created for sale.
4. Publish Your Created Sales Page To Make People Find Your Offer
You’re almost done.
Having created and uploaded your training product, what you need to do next is publish a sales page so you can reach out to the people who need to book a training session with you.
Literally, you are going to create a page that is free of distraction for this. This simply means that there will be no button, no sidebar or no menu that links to any page other than your training offer. Thus, everyone that visits your page is left with no option other than to purchase or quit.
As several WordPress themes provide landing page templates that are distraction-free, this is optimally suitable for the training offer but you would have to check this out properly in case you’re leveraging a free WordPress theme.
Now, log on to your WordPress dashboard, locate the “Pages” menu at the left sidebar and click on the “Add New” button.
Locate a widget named ‘Page Attributes” at the right side of your content editor and find out if it provides a landing page template.
i. If this option is not enabled under the default template, it might possibly mean that your theme does not support a landing page template or might simply mean that your theme has another way of creating a landing page.
ii. You can actually find out by searching on Google for the keywords: “Name of your theme” followed by “Landing Page”. In case you find out that your theme does not have the option for a landing page template, you shouldn’t worry at all but rather leverage a WordPress plugin like Thrive Themes, or an app like LeadPages which are empowered for high conversion rates.
Now that you have created a landing page for your product, name the page, edit your page URL if necessary, and write your sales page copy.
Upon successfully creating your sales page copy, you must add the “Buy Button”.
You will generate a code for this simply by going back to your PayHip dashboard and clicking on the Share/Embed button. You’ll find this button near your product listing.
Click on the “Embed” button in the window that pops up shortly.
Upon clicking on the “Embed” button, you’ll find the Embed code to copy. Make sure to click on the “Additional options” texts below the this code before you copy it.
Then, you’ll see a drop-down menu of settings through which you’re going to adjust the size, the display options, and the button text until everything looks perfect to your specifications.
Upon completely modifying the “Adjust button text and size” options to your own specifications, copy the Embed code and let’s get back to WordPress right away.
At the top right corner of your content editor, click the “Text” tab and paste the button code wherever you would want it to appear on your web page:
Now, let’s publish the page and add it to your site main menu by clicking on the “Publish” button.
Thus, choose the “Appearance” tab and, then, the “Menus” button.
Finally, check the box next to your newly published page and then click on the “Add to Menu” button. That’s all.
You’ve successfully created a training offer now for sale. Congratulations!
How will you drive people’s attention to your sales page?
Yes, you wouldn’t ever relent there at creating a sales page and putting it in your site main menu.
Some realistic ways to driving people’s attention to your training offer include sharing it on social media, mentioning it within your blog posts, including it in the sidebar, disseminating it to your email subscribers at large and many more.
#3. Run Your First Training Calls Like A Competent Pro
By successfully creating a training offer and publishing it on your site, you have done an integral part of the work already.
As you’re preparing to receive the first booking for your very first training call, be ready to get nervous a little because it’s very much unlike the normal blogging practice which doesn’t make you appear before the public.
You may then start nursing some negative thoughts like:
- How can I train people when I am not an expert?
- What if they dislike what I have to offer?
- What if my advice is ignored and I’m blacklisted online?
- What if I don’t have enough resources to observe the time my clients paid for?
- What comes up if I eventually end up a call time schedule with a client longer than the supposed or expected time? Am I supposed to reprint a fresh invoice for the actual time spent?
Which would sound enough to you as a good reason to create something awesome and appreciable.
It’s worth remembering that when people book and pay for an offer, they’re putting some degree of trust in you as a seasoned trainer and would be ready to invest so much in your instructions.
Your clients wouldn’t expect you to be 100% perfect but would require your technical expertise and seek your professional experience to help them get their own business off the ground.
No matter how much some clients might want to take much more of the scheduled time for that particular offer, you must stand as the trainer, engage them effectively and try ending the conversation within the supposed time.
As you observe more training sessions, you’ll continue to become more perfect with the job and figure out what works best for your training business with time.
#4. Do A Brief Follow-Up With Your Clients After The Call
You would love to do some sort of follow-ups with your lovely clients after the call as a way of rounding off sessions and summarize points for future reference.
Sometimes, following up with them via emails would be so touching and will make them believe in you in a greater way as someone who understands their pain points.
You’re Set! Start Getting Yourself Some Training Clients
Training is the best way to get in touch with your target audience and see to their challenges and issues.
I’ve experienced this in my own training business: Since I began offering training sessions on one of my sites, I’ve got more connected to my clients and have built up my business to a higher level now.
I know the kind of content that’s highly-interesting to my audience and can write such content from time to time to make them visit and revisit my blogs. I try reaching out and solving problems and I earn lots of profits from my business.
Doing this from time to time without relenting at all will make you see pro blogging results in earnest. It wouldn’t work overnight but must be gradually achieved.
Thus, create a training offer, organize your training business, and start making training calls right away.
It has never been easier and it’s not early for anyone be it a newbie or veteran blogger.
Are you just starting out with a blog? Or have you just decided to start blogging? It’s nothing but the best decision in your lifetime. It takes weeks, months and even years of course to build a successful blog though.
And it simply takes following pro bloggers for years to become a pro blogger. Blogging is just an online activity that requires much passion in everything you’re doing.
Do you have passion for blogging at all?
Would you love to be a successful blogger running a training business online?
Have you set up a training business on your blog already?
Or you are just learning about setting up a training business for the first time through this blog?
Would you like to add your own contribution to the discussion as a pro or veteran blogger by leaving a comment below?
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