Every webmaster looks forward to having visitors on his website. But there are so many websites that get very low patronage and find it difficult to convert their visitors into customers.
There are so many things involved in building a successful online business. You will need to consider things like how your website is set up, your type of products and services, the quality of content on your site, how you optimize for SEO, and how well you are able to market your content.
Looking at the quality of your website, how well have you been able to build your website?
You need to have your webpages load very fast because a lot of people will not have much patience for a slow loading website. As soon as visitors click on your link it should take them to your website at most, 2 – 3 seconds.
It should also be easy for them to navigate through your pages. It should not take up to 2 seconds to open any page that they click on. A lot of people will hardly be patient with a website that loads slowly.
They will rather move on to other websites that will load fast and will also give them the information that they seek. You will find users often returning to websites that they find of high quality and you will also find them avoiding sites of low quality.
At this point, the quality of your content does not really matter except if they succeed in logging onto your site.
User Experience on Your Site
As you build your website, you need to take into consideration the need to give users a pleasurable experience whenever they visit your site and also consider your goal to convert as many of them as possible into buyers of your products and services.
Besides, your audience needs to see your ads and appreciate them enough to click on them and move smoothly through your funnel.
Now, if you have been unable to convert much of the visitors on your website into buyers, there must be a reason. What do you think could possibly be the reason?
Whenever they visit your website, what kind of experience do they usually have, and how fulfilled are they when they leave your site? You need to know what is working on your website and what is not.
You need to be able to tell specifically what is preventing them from having a good experience on your site. There are many tools that you can use to investigate what the problem may be.
Google Analytics is one of those tools that can help you get to the bottom of the problem. You can use this tool to find out what people do or don’t do on your site. You can also find out how the ads or content on your site are getting clicks.
What to Do to Make Your Website Function Better
To optimize your website to serve your interest better, you need to investigate, in order to know what is affecting conversion on your website. Better still, you can perform A/B tests to find out your best-performing pages.
You may be able to deduce from the information what qualities those pages have which the others do not have.
You may have noticed that those pages that give your users much pleasure on your site contribute to how easily you can convert them into buyers.
Even though it is impossible to create the perfect website, you have to put into consideration the personality of your potential customers and think about what they will like to see or benefit from your website and design your website.
Mouseflow is one tool that can give you an insight into what your potential audience will be expecting from you. When you have installed this tool on your website, it will begin to record your users’ activities on your website.
You will be able to see the heatmap for your visitors’ clicks, how they move through the pages, and even scroll on them. You will even see the heatmap of the geographical locations that your audience is visiting.
With Mouseflow, you can find out when your visitors drop out or at what point they convert. You can also know how visitors relate to your call-to-action.
There may be changes that you need to make; for instance, your call-to-action may not be visible to them so they may have navigated your website without even noticing the call-to-action button.
If you have forms on your site, you need to know how they interacted with them. Did they omit some questions? If they did, which of the questions were omitted? What could be possible reasons that prevented them from filling out all information on the form?
You can also use the tool to directly elicit information from your audience. You can get some feedback from them as they tell you how easily and conveniently it is for them to log onto your site and navigate through it. You can know any issues they have on your site and what you will need to work on.
All of this information will guide you to know more about your audiences’ personalities and will help you to design your website and its content such that it will match their personalities and suit their needs and interests. This will help to improve their user experience on your site.
Boosting Your Conversions with Heatmaps and Visitors’ Recordings
With Mouseflow, you can easily see what the visitors on your site are up to. It does not only show you heatmaps and page views but also fully record your visitors’ sessions from the moment they log on to your website up to when they leave it.
This makes it easy for you to track the progress of every visitor on your website and know at what point they leave your site. This can also help you to understand why they must have left your site when they did.
Mouseflow will help you to understand the areas of your website that you need to improve on. The information that you will get on Mouseflow’s recorded session include the following:
- The locations of your visitors
- If they were referred to your site and by whom
- The entry page and other pages visited
- The type of devices they used
- How much time they took on your site.
If you play the recording, you will be able to analyze their visits all the way. Now from the recording, you may decide to take certain actions:
- You can tag some of your visitors so that you can get to know them more and follow up with them more closely. You can also download the recordings to analyze them further or take some action on them
- You can add tags and filters to some of your recordings especially those that show you the performance of your campaigns. You may wish to follow how certain campaigns are converting and how users interact with the landing pages of such campaigns
- You may look at their different browsing devices to analyze what kind of experiences they get on your site when they use such devices – like those who browse with handsets. You may need to optimize performance for some devices
- Another thing you may consider from the recordings is friction. This has to do with things that prevent users on your site from having a good experience on your site. If there are any specific issues that can affect user experience on your site, you can find out using the tool. There might be problems such as click error or click rage which can occur if a button is not functioning properly. You can filter for friction score so that you can see recordings of visitors that were not satisfied with your site and you can find out events that made them unhappy with your website. You should fix all issues that affect user satisfaction in order to give them a more pleasurable experience on your site
- When you analyze your recordings, you may find out that not all people who interact with your forms do submit them. Finding out their interactions with your forms can guide you on how to design them better to encourage conversions
- Analyzing heatmaps can show you the behavior of users with your pages. Checking the heatmaps, you can see which items were clicked on and which were avoided. You may want to know what users using particular devices clicked on. It is possible that most of the users browsing with mobile devices click on a certain item while those using desktops do not. It may also be that your call-to-action is more visible to those browsing on desktops while it is obscured to those using mobile devices. Heatmaps help you see how users interact with your website. You can use the colors to analyze the movement of people on your site. You can find out many patterns using the heatmap such as scroll patterns and attention patterns.
The first step towards increasing traffic to your website is to find out what is preventing users from gaining access to your website.
Using tools such as Mouseflow, you can actually pinpoint where the actual problem might be, from the pattern of activities of visitors on your site. You can use the information you get to give your visitors a better experience and convert most of them to customers.
Are you willing to start an online business that yields $1,000-$10,000 a month? Do not hesitate to start your online entrepreneur certification training today.