Research shows over the years that the voice commerce sector is worth about $1.8 billion in the US and $200 million in the UK during 2017. It is no gainsaying that the development in technology coupled with the increase in all voice assisted devices across the world is fast changing the way content is being managed and how well users are making use of the internet.
Voice search technology does have a whole lot of advantages and the knowledge of this technology can sometimes give you an edge. This is really true when it comes to ensuring that your content appears in voice searches so your website can generate more traffic and leads.
Still, some business are making use of just techniques created for text searches, and this implies they are not fulfilling their maximum potentials and it is a major setback to their competitors.
If you really want to integrate your content for voice search, this is my recommended guide for reaching the top of the SERPs.
Important Voice Search Statistics
Are you still having challenges trusting in the future of the advantage that voice search will be having over the other search engines? Maybe this is as a result of stopping you from committing your business resource to the development and improvement of this strategy in all your marketing plans?
Listed below is the gathered list of the most important statistics:
- About 71% of people will still prefer to use a voice assistant for searching the web.
- About 50% of all searches will be voice searches by year 2020.
- It has been predicted that 30% of web browsing sessions will be done without a screen by 2020.
- Before the end of the year 2019, the voice recognition market will be a $601 million industry.
- Voice search is majorly categorized into four suits which are 27% personal assistant, 30% general information, 21% entertainment & fun and 22% local information.
- Google reported that about 72% of voice-activated speaker owners use the devices as part of their daily routine.
- About 5% of consumers use voice shopping, but that number may increase to 50% by 2022.
Since you are well aware of how voice search makes things and life easier for consumers, it is high time we found out what Google search is all about.
What is Google Voice Search?
Unlike typing, Google search is a special feature that allows users to search the web by mere using their voice to speak their search queries.
Google voice search is specifically based on Google Speech recognition. It does process and transcribes human speech into text. It then finds means to connect its search engine to find relevant information.
This new technique has already been implemented by the latest Smartphone. It can be done either by tapping the microphone on the Google search page or by a hands-free voice command saying the word ‘Ok, Google’
Most times when businesses are coming up with content, they try to communicate and appeal to their customers using a “marketing voice”. As a matter of fact, it can be very difficult for a lot of marketers to avoid this. It is something they need to do automatically.
But it’s more necessary to use a natural tone when you are trying to optimize content for your voice searches.
Customers tend to ask more questions when they use voice searches; it is way lot easier. And also they give a thought on how they would phrase things.
As you create more content for voice searches, you should try as much as possible to add long-tail keywords, which will answer some questions since most consumers don’t use short words.
Use FAQ Content
Voice searches are meant for some specific questions. Due to this, expanding FAQ pages can be one of the possible and reliable ways to make yourself more visible in all searches.
Start by asking yourself, what are the most common questions customers will be asking about your business?
If you are not too certain about which questions are useful, always think about what you are being asked over the phone or in person. This implies that you need to speak to your customer service staff for more useful tips on the most common queries.
You can now start to structure your FAQ page on this question, do you remember to center your content around what people are likely to search for?
It is important to note, that you really need to stick to a loose FAQ structure when you’re applying this. Just try using the basic format to integrate your page in searches.
Create Relevant Blog Posts
This is one of the advantages of using FAQ to answer questions that can indeed boost your web traffic through web searches. Nevertheless, this alone is unlikely to be enough to answer all the queries your customers may have to present.
So many companies put much effort into their FAQ page, and this has so many benefits. Creating in-depth posts to provide answers to all these queries can give you an edge and help your site’s visibility.
First, you need to create a list of useful search terms. You can now introduce blog topics that will also include those terms; it won’t only increase your chances of your web page popping up in Google searches, it can also give more value to the reader.
Make it Mobile-Friendly
Most voice search technologies are through mobile devices. Technology such as Siri and Alexa has really changed the mode of customers and how they search the web.
It is believed to be a fact at this moment that 20% of all mobile searches are through voice. And by 2020, it’s predicted that this figure will rise by 50%. So, it is important to note that if all voice searches are created through mobiles, the types of searches won’t be the same. It is required of you to consider the context.
So, it is necessary to note that, if most voice searches are being through mobiles, there may be some differences in the types of searches.
For example; mobile users are much probable to make searches when they are out than while they are home. This will improve the chances of ‘Near me’ type of searches. It also means that the topics they are searching need to be acceptable to be said out in public.
With regards to this, you need to be certain that the content itself is mobile-friendly. There are many online tools available to do this, for example, WordPress in particular, has excellent tools to ensure your content is mobile-friendly.
It is fine if you don’t want to make use of a tool; there are some other ways to check the layout of your content manually and make sure it is the best for your audience to view on their mobile devices.
Some of the basic steps you can take to do this are:
- Use shorter paragraphs and check that there’s enough white space
- Break down your blog posts and web content using subheadings, lists, and bullet points
- Make sure all your images are optimized for mobile
- Keep the titles of any blog post short and interesting
- Ensure that the writing is of high quality. You can choose to outsource parts of this if you feel your writing skills aren’t strong enough
To cap it all when you are optimizing your mobile content for SEO purposes, you will need to change some of your keywords to match. Always have it in mind that anytime users search using voice on mobile devices, they may likely use different keywords that they leverage in traditional, written web searches.
Make sure Your Webpage is SEO Optimized
It is two different things to optimize your web content for voice searches and to optimize it for text searches. However, it is very essential that you utilize SEO properly.
You must make sure you use the right language and that it is well-structured. This will help you get picked and listed by search engines. Have it in mind that some information will always be needed and should be made available immediately.
The most essential thing is that results have to display your contact information, directions and some other information. You can promote the information to appear in search results by engaging in the following.
- Make Use of keywords that will pull up your content in featured snippets on Google. Most of these snippets come being in the top ten search results
- Use analytical tools to find the most relevant keywords for your customer base
- Look at the related search terms in search engine results. Then try and answer those questions in your content
- Ensure that your location and contact information is clear and easy to find. It should be included on every page. This is very good for increasing your results in local searches
- Include high quality, SEO optimized images to make your site more appealing visually
The major difference between voice and text search is that voice searches are more conversational; they are longer and use a simpler language.
It means you need to ensure that your search terms match this change. You should try and target a natural tone and get rid of jargons, because customers don’t use these in their voice searches.
You should also concentrate on providing much value to the customers where possible. Always pay attention to keeping the information as simple as possible. You should give something valuable which is useful to them. It could be in form of providing something entertaining and informative; your audience should feel that they are getting something from you that they can’t get elsewhere.
For your website to be kept in good order for as long as possible, you need to check whether or not it is appealing to the sight. You can only achieve this by using the most recent design and branding trends.
Implement Page Speed Optimization
As flawless user experience is important for ranking in Google, so also is page speed.
The truth is that pages that appear as voice search results are always 50% faster than the average pages. If you desire to see your voice search in Google, you must ensure that the page it is being published upon is optimized for speed.
It is highly recommended checking the speed of your pages with a free tool such as PageSpeed Insights.
Make sure your company does not get left behind by refusing to implement this new technology into your marketing strategy. Dedicating the necessary resources and budget to optimizing your content for voice search will make sure your competitors do not race-past you in the Search Engine Result Pages (SERPs).
If your page is well-optimized, your content is easy-to-read, your website is mobile-friendly and you have created relevant blog posts, voice search is a tool that can help you attract more web traffic and sales. Ultimately, it can help you achieve more success and increase your bottom line.
By following these tips, you can help make your content as easy to find as possible by appearing high in voice search results in Google. If your colleagues are still unsure about implementing these processes, make sure to show them the list of statistics that were mentioned at the beginning of the post.
While you’re preparing to optimize your site for voice search, you’ll need a ton of long-form content that is informative, engaging, helpful, remarkable, and compelling. It doesn’t work in a day or two. You build it, promote it, and make it happen. Ensure the posts that get published on your site are unique, detailed and original.
Content is KING as mentioned in one of Bill Gates’ blog posts. What he visualized two decades ago about the future of SEO has now come to reality. Content has now become the most essential SEO practice and it’s going to remain the best.