Numerous research and interactions with online moderators showed that bloggers, small business owners, content writers, content marketers always do have times and encounter confusion with respect to how often to post new content.
As a blogger or marketer leveraging the social media platforms, it is really important to have a time frame and perfect timing to when and how to create and post content that will engage the audience as well as make a meaningful impact. Does posting content have a negative toll on your social media post or presence?
You will be less amazed or surprised to note that the search engine optimization bigwigs have given a breakdown and review regarding blogging and have revealed statistics and data showing how often you should post. According to the recent study by HubSpot, “Bloggers who publish articles more frequently attract higher traffic volumes”. This justifies the relationship between content posting and traffic volume.
The moment you decide to set up or start a blog, it is very important for you to determine the plans and goals for the blog.
In making your blog grow speedily fast, it is necessary to put some ideas in your blog post timing and frequency, and this will go a long way in helping you gain and maintain a wider audience simply because they are fascinated on how steady and consistent your blog topics and audience are. This assertion is well backed up by Hubspot data and figures which highlight that companies that post 400 blog posts per year attract more than double as those who post under 200 times per year.
Some Insights on Blogging Timing and Frequency
One of the many questions that run through marketers’ minds is “How often should we post on a business blog.” This said question always keeps marketers stranded and confused about what to do. But I do think the answer to that is straightforward and direct.
There is no limitation to how many articles you can post but it is advisable to post consistently. The more consistently you post the better; the more content you create the more authority and attention you are surely creating for your blog.
The number of blog posts you should create sometimes can be dependent on the company budget, size, sales, and customer lines, but be rest assured that posting more articles consistently will do your business no harm.
Even a recent study conducted by Hubspot reveals that B2B Companies that publish only 0-4 posts per month get less traffic than those that publish 16+ posts monthly. Those that post 16+ quality articles a month enjoy 3.5 times the amount of traffic as those that upload only 0-4 posts per month. But the bottom line of the blog posts should be about creating valuable content that will benefit the audience.
Another Hubspot study shows that about 75% – 90% of the blog views generated by B2B companies came from older posts. This shows that relevant and valuable posts will always have an edge.
Experts’ Views About Social Media Posting Frequency
It is fair to say that social media is the biggest platform for online marketers; it is very accessible by almost everyone and easy to reach out to a wide range of people. In as much as many articles can possibly be posted on blogs, the same can’t be said for social media accounts; hence you need to be very strategic about when and what you post.
Sometimes, if the right content isn’t posted on social media within the right interval, then such a posting attempt becomes valueless. In the words of the social media expert, Keven Lee, “You need to strike a balance between informative and annoying”. Below are great insights in regards to each major platform.
Facebook: Almost every company has a basic experience posting on this site. Research conducted by social media moderators shows that posts should be one or twice a day during weekdays and once during weekends.
Facebook always rewards engaging content; your post tends to sit on top of news feed longer if it is generally accepted by your audience. Conversely, if you post more than three times per day, then it’s liable you begin to see negative returns because your target market (Followers & Audience) will be bored and stop attaching value to your posts.
Infographics also showed that it is advisable to post at 1 PM and 3 PM to get the most shares and most clicks respectively, and posts made around 9 AM and 7 PM are adjourned to have the most optimal value.
LinkedIn: LinkedIn stands tall as a key social media platform giving emphasis to it that publishing about 20 posts per month will certainly enable the firm to reach 60 percent of this audience. This averages a post per weekday.
Experts suggest that most business professionals go on a lunch break by noon; so it is a good time to post in order to get their attention. Early evening between 5 pm and 6 pm is also a good time to post on LinkedIn. It is wrong to post between 10 pm and 6 am since it is considered a dead time in the online business world.
Twitter: Twitter is way different from other social media platforms; It is structured in such a way that it delivers tweets to users’ news feeds in an arranged and sequential format. Tweets have a shorter lifespan than Facebook posts.
Tweets are shown between a few minutes and two hours depending on the individual network. Track social states that the sweet spot is between four and fifteen tweets per day for business ranging across time zones and about four times a day for local companies.
According to research, tweeting during the lunch hour provides you with a large audience because tweets tend to be more popular between noon and 1 pm. However, posting over the noon hour means your tweets will get pushed down quickly. Tweeting about 3 am will command much attention and audience but the post will get more screen time.
The Role of Blog Content
One of the most commonly used phrases in the blogging world is the word “Content”. This is the most important part of any blog. Content is what you publish as a blog post and the success of any blog solely depends on the quality of the blog content.
Good content includes the combination of your topic, your opinion, your writing style or voice, your ideas and readability, and the blog freshness. The blog’s freshness is just about the consistent blog posting and updates directly attached to your blog.
This is also known as blog posting frequency; it talks about the frequent updates required by your blog so as to engage the audience. Your blog won’t make any sense if it always contains articles that never changed.
Can you ever imagine yourself buying a newspaper every day if the articles in that paper remain the same and never changed? This logic also applies to blog content. If you don’t get to update your blog with new and in-depth blog content, there won’t be any need for visitors to check it out simply because there is nothing new for them to see or read.
But on the contrary, if you do endeavor to post blog content frequently and well structured in the style people will admire and easily comprehend, then it’s most likely that visitors will return again and again to always check out your latest updates. The more you publish good articles on your blog, the more the online presence of visitors on your blog will increase.
Aside from the fact that new blog posts and good content can help you get visitors to your blog, it can also help your blog in aspects of search engine optimization. Each blog post will be an entry and a point of contact for people to find your blog through search engines. The more the entry points the better it will be for new readers to find your blog.
Can Posting-Frequency Help My Blog Retain Visitors?
Frequent posting can help you attract more visitors from people who like your blog and what your blog is talking about.
For example, if you are into a health-related niche, a blog post of yours talking about particular health products might be the reason a visitor is attracted to your blog, and that visitor will surely visit your blog anytime he/she gets notified about your new blog posts. This is also one sure opportunity to increase traffic to your blog.
Choosing a Posting Frequency
As explained earlier, posting frequently is one great attitude you need in moving your blog forward, attracting visitors and, hence, generating great traffic. But before you start posting consistently on your blog, it will do you a lot of good if you can determine a proper plan on how to go about it, as it is rightly said that proper planning warrants good success.
Here are a few tips and guides that can help you come up with the right mindset, strategy, and plan.
- For maximum growth: For you to get the most powerful results, it is strongly suggested you post multiple times per day, about 3-5 times; and this will in turn help drive traffic. This has been a tactic implemented by top powerful bloggers out there. It requires a lot of effort to achieve this but, trust me. the result is worth it.
- For steady Growth: This is done to maintain the regular status of the blog. A blog post per day will surely put the blog in a good position and help it get results; thus, the result may not be as evident as maximum growth but the effort is also worth it as it requires less effort and saves time.
- For slow Growth: This requires the blogger to publish every three days or 2-3 times a week; thus, it requires fewer efforts and time but the result won’t be as encouraging as projected. Visitors may tend to lose interest and posts on your blog may record fewer people because most of them have already lost interest as the blog lacks daily updates or needs and better information. One of the significant benefits of this posting style is that it will afford the blogger enough time to write creative and valuable blog posts.
- For very slow Growth: This means posting less frequently than 2-3 days per week; this is the most suited plan for those who take blogging for fun and as a hobby. This pattern doesn’t necessitate growth and blog development.
How to Write an SEO Post at the Perfect Time
It’s no longer news that posting helps to boost SEO (i.e. Search engine optimization), but many bloggers don’t really know the right time to publish content. Here are some tips and tricks for marketers to keep in mind.
- Writing Concise, high-quality content: One of the best ways to target SEO is to write quality and mind-blowing content. Writing concise articles also deals with summarizing lengthy articles to bring out the much needed relevant points.
- Aim to be Consistent: Choose a posting plan that is feasible and you can be realistic about it. It is more important to publish a few quality posts than many posts that are just about quantity. But it is more important to maintain a consistent pace so that the audience can’t slip away.
- Seek Experts Assistance: if you want to move at a fast pace in writing blog posts but don’t have enough resources within your circle, this is the right tip for you. There is always space to bring in freelancers and agencies. Freelancers can easily fill the gaps in your schedule with content that is on-point, well-written and has the perfect length for your needs.
Having stated the importance of blog posts and the relevance of good content in attracting visitors to blog, it is important to note that consistent blog posting is the key point to developing a good blog and the proper timing of blog posts helps to boost search engine optimization (SEO). I do hope this article has provided you with the right insights to create the right.