30 Practicable Ways to Promote and Sell Your eBook

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In recent years, it has become a lot easier to write and self-publish a book, due to the increasing demand for eBooks. Self-published authors like Amanda Hocking have made thousands of dollars online selling eBooks directly to fans.

In 1995, statistics showed that at least $10 million worth of eBooks were sold on Amazon, and that figure later increased to about $1.6 Billion in 2014.

Amanda Hocking shared the story of how she wrote 17 novels while doing a full-time job, and later self-published them all as eBooks and sold more than a million copies.

To become a successful self-published author, there’s much more to it than just writing and hitting the publish button. E-book marketing is very crucial for driving traffic to your eBook sales page.

Below is a list of the best Practicable ways to sell your eBooks.

1. Market Your E-book As Early As Possible

eBook Marketing
Promoting your eBook

One of the core factors that have a positive impact on your eBook sales is starting an early marketing campaign. Keep your audience informed about what you are selling and when it will become available.

Famous self-published authors usually start an early marketing campaign for their new books, even before it’s launched, to inform their fans and also letting them know when it will become available for sale.

Use social media like Facebook and Twitter to promote your eBook, and keep your audience engaged with posts to build a bit of anticipation.

2. Use Your Email List to Increase eBook Sales

The importance of building an email list cannot be over-emphasized, because email lists are the only audience you have full control over. If you build your audience on any social media platform like Facebook, Twitter, Quora, LinkedIn, your audience belongs to the platform.

However, when you make use of email marketing, your email list is completely yours, and you can build a long-term relationship with your audience. You can sell your eBooks to your email audience, and also use them to give previews for your eBooks.

3. Update Your SEO to Boost E-book Sales

Create a stunning landing page on your website that potential customers can be directed to before the book is launched, and start building out your SEO for it. On the landing page, you can offer exclusive content in exchange for their email addresses.

You can optimize your site’s SEO by keeping a blog to attract more viewers who may become customers. You can send more traffic to your eBook sales page by creating blog posts with reference to your eBooks.

4. Market Your E-book on Social Media

Marketing your eBook
Promoting your eBook

Social media marketing has become very effective over the years, as the number of social media users keeps increasing on a daily basis. You can take advantage of this by sharing your eBook’s links on social media.

This can be easily achieved by changing your social media bio links to that of your eBook’s landing page. Post engaging content containing links to your eBooks. You can achieve this by sharing your experience while creating the eBook, or by telling them what inspired you to write the eBook.

Running an online advertisement for your eBook can be a bit expensive, but it’s worth the spending. If you have a budget for it, consider laying aside some dollars for online advertising.

There are lots of opportunities and benefits in running a paid social media and search engine promotion, because, you’ll be able to go beyond your organic reach and also get to target new audiences who may become potential customers.

6. Create Some Hype with a Contest or Giveaway

If you want to get a lot of people to hype your eBook, you can create a contest or giveaways to your audience. Contests and free giveaways can expose your brand to new audiences who will be intrigued by the freebies.

Give out copies of your eBook to the winners of your contest and, in return, ask them to promote your eBook or write you a review.

7. Get Reviews and Feedback from Your Readers

eBook Marketing
e-book publishing

Reviews are very crucial to increase the sale of an eBook. Request feedback from your customers and gather their reviews. Publish the reviews posted by your customers on your website.

8. Attract Customers with a Stunning Cover Design

Though there’s a common saying that “a book can’t be judged by its cover”. The truth is that we have all judged books by their covers, either consciously or unconsciously. Use a stunning book cover for your eBook, because, the book cover can have a major impact on the customer’s decision.

9. Price Your eBook Competitively

Before setting the price of your eBook, search popular eBook stores like Amazon to see how other self-published eBooks in your category are priced. Match the prices, but if you’re just starting out, you may want to set yours a bit lower.

10. Gain Exposure on the Largest Retail Sites

Promoting your eBook
Publishing your book

Statistics have shown that the vast majority of eBooks are sold on third party websites like Amazon, eBay, and others. Consider creating an account with one or more of these sites, to maximize the exposure of your eBook.

11. Maximize Sales by Selling Your Book through Smaller Retailers

Unlike the traditional publishing houses, the number of online eBook retailers has increased, such as Kobo, Overdrive, Apple and many others. You can consider selling through one of them to gain more exposure.

12. Sell Directly on Your Own Site

If you don’t already have a website, consider creating one, so customers can buy directly from you, and you can also use it as a platform to engage your readers through quality content.

13. Survey Existing Fans to Learn About Your Target Market

Do you already have a sense of who you are writing for? Whether they are teenagers, young adults, or middle-aged, you can learn about them, buy connecting with them on social media or through an email list, by gathering information about the blogs or magazines they use on a regular basis.

14. Enhance Your Online Presence by Creating or Updating Online Profiles

There are many sites that promote authors like GoogleReads and wattpad. Consider creating an active profile with one of those sites and boost your online presence.

15. Use Social Media to Grow Interested in Your Topic

Consider answering questions on big platforms like Quora, Yahoo Answer, which are related to your books, and include the links to your eBook’s landing page.

15 Best Platforms to Sell Your eBooks

Everyone has ideas that they can share, be it about how to grow successfully in an urban environment or tips on how to build a business from scratch.

The world is full of opportunities for you to share your knowledge, regardless of where that knowledge comes from and whether or not you have taught a course in the past.

From the creation of Gutenberg’s mobile types to the common forays into the universe of reading on the internet, many aspiring writers still face the challenge that arises once the work is written: finally publishing the work itself.

However, unlike the distant 15th century, having your work published on different platforms today with immense reach potential has become easy, intuitive and, even free.

The list below consists of the 12 best ways to publish a book autonomously. To future writers who have works shelved and do not have the resources to do it in the traditional way, we hope to be able to help you in what we also regard as part of our daily objective: to reach readers.

1. Kindle Direct Publishing (KDP)

Kindle Direct Publishing is the most popular platform in the world for eBook publishing. In it, you can publish without any bureaucracy (a characteristic shared by all the platforms suggested in this list): You create your book in readable formats for Kindle devices and you can market them to a huge audience base worldwide.

2. Kobo Writing Life

With a platform similar to Kindle Direct Publishing, Kobo Writing Life is a platform for the Kobo e-reader. With a very intuitive website, you create your account, follow the steps for publication, choose the price (if you choose to sell) of your book and monitor the impact of readings and sales geographically.

3. Wattpad

Wattpad is the largest community of readers and writers in the world. In addition to allowing you to publish your book, interact with readers and learn about other works, the platform has already revealed several authors for the publishing market; among them is Anna Todd, author of the “After” trilogy that had more than 1 billion hits and 6 million comments. His story was published around the world and adapted for cinema.

4. Xinxii

Still little known by a lot of self-publishers, Xinxii is one of the most famous platforms in Europe. Very intuitive, you create your account, publish and choose in which digital stores you want to sell your book. As it introduces itself, Xinxii is a platform for independent writers and publishers. Who knows if, all of a sudden, you, the reclusive author, will not find an editor to bet on your talent!

5. Udemy

Udemy is by far the most popular solution for building and selling online courses. It is known that it has mixed opinions online, but its network is unmatched to attract more students and boost its sales. Building your course is done on the Udemy dashboard and, when you are finished, gives access to millions of potential students from the Udemy community.

Process any type of credit card, but remember that Udemy keeps 50% of its revenue when it helps promote the course to a student. However, if you bring in a student without Udemy’s help, 100% of the revenue will be directed to you.

6. Lulu

On the Lulu official website, you can get a complete guide on how to create a perfectly formatted eBook and then convert them into a standard EPUB or PDF format. If for whatever reason you can’t do it yourself, then you can subscribe for the Lulu personal service of doing it for you for a tiny fee. Your eBooks can then be sold on several publishers’ platforms with each offering their own unique percentage in royalty.

7. Smashwords

Smashwords gives you a whole lot of exposure by publishing your work on the platform of multiple distributors, including their own publishing platform (Smashwords), Kobo Barnes & Noble, OverDrive, and a host of others.

There is no fee in the publishing procedure and you also get some free tools to protect and format and organize your eBooks. You will get 80% in royalty on any of your book sales from Smashwords and 60% on third party distributors.

8. Scripts

This is a self-publishing platform created by the publisher Leya Escrytos and it allows you to sell your book in stores like LeyaOnline, Amazon, Apple Store, Barnes & Noble, Fnac.pt, Gato Sabido, Google, IBA, Kobo, Livraria Cultura, among others. The platform also allows you to monitor the sales flow in real-time.

9. Creative Book Builder

Unlike the other platforms on this list, Creative Book Builder, as its name already suggests, is an application where you “build” your book exclusively on mobile. That is, you do not need to upload a file, you can write and mount it in a fully interactive way and then decide in which format you will save it.

10. Teachable

Teachable is my favorite since it was initially intended to solve some of the problems that people had seen with Udemy. That said, Teachable has an impressive builder that is more focused on branding and exclusivity, as opposed to some of the more cookie-cutter models from places like Udemy.

Multilingual support is an advantage, and the blog integration feature gives you a better chance of improving SEO.

Teachable is mainly for those looking to obtain solid resources at a low price. The monthly rates are the most reasonable on this list and, as you can see from the feature set, it is quite impressive.

11. Perse

Aggregating independent authors, Perse is a platform that also facilitates the publication of printed books (on demand). Just create your account, select the file format you prefer to save and, finally, publish. Hassle-free.

12. Book Creator

With a more specific objective compared to other platforms, Book Creator is an application available for mobile whose target audiences are educators who have projects that can be worked with students. You can assemble your book in the app itself and share it with your students.

13. Authors Club

The largest social network for independent writers in America, the Authors club is so big, and its facilities for publication also allow the sale of published work. You publish and choose how much you want to receive in royalties.

14. Digital Books

For those who choose Digital Books, they will have no difficulty: just create an account, upload the file, choose the best cover among the available options, personalize it, and from there you will have a link that can be shared. The book will also be available for download.

15. Widbook

Very similar to Wattpad, Widbook is a social network, in which you can publish your book and see comments and ratings about it. You can also migrate the content of a blog and turn it into an eBook. The site has great navigation and is very intuitive.


I would recommend checking out all of these platforms and also testing them for your own needs.

However, Teachable, Lulu and Smashwords are by far my favorites, since they have tons of marketing tools. If you have any questions about the best platforms for publishing and selling online courses, let us know in the comments section below.

Do you know you can write a book and start selling on your own website without minding platforms like Fiverr, and the likes? Start by setting up a personal website. Follow me to a Canadian online business community and learn how you can create a professional-looking website.

10 thoughts on “30 Practicable Ways to Promote and Sell Your eBook”

  1. Thanks for this article. I find this article very educating and instructive. I have gained enough vital knowledge from reading this article. I have plans of writing and ebook and still doing some research before I start. But haven read this article, I think this article cover 90% of my research and all I need to know.

  2. Hello there! Thanks for dropping yet another detailed article on practiceable ways promoting ebooks. Your articles are very helpful and useful to me, thank you. I don’t have an ebook, I’m not a writer in that regard but I have a friend who writes and she complains a lot that she’s yet to get the recognition she wants and money too. I’ll share this with her now, thank you. 

  3. Quite an intriguing way you have here on how a book publication is made available in digital form, consisting of text, images, or both, readable on the flat-panel display of computers or other electronic devices. I want to promote an e-book.

    Anyone can actually write and make a fortune out of it. So, if you already have some here that are intriguing, here are the ways you could promote and make a fortune from it.

    Thanks for your article!

    • Yeah, those are the easiest ways for anyone (including a novice) to publish and promote an e-book. Publications are a promising and lucrative business of the day and anyone that has a passion for writing can venture into it.

      Israel Olatunji

  4. The reason for the production of any good or service is to get it to the final consumer. Until goods get to the final consumer, production is not complete yet; so a lot of writers have good books but lack the promotion skill in getting their books to their readers; thus, the above-mentioned tips will really be relevant to any writer who wishes that his/her book be read. Thanks for sharing. I’m sharing this with my friend who is a writer; he might need some things here also.

    • Anyways, thanks for reading! While venturing into book publications, one needs to realize certain things such as marketing to the right audience after publishing, getting the profits, and producing more. Thanks for your comment!

      Israel Olatunji

  5. Israel, this site and post are awesome. I wish I had been able to read something like this three years ago when I started.  Published my first book, got a WP dotcom and dropped my signature all over Facebook.  Nothing much happened.  I have traffic on my website there, but not much conversion.  Need more readers to look.  Decided this week I am going to publish a weekly E zine as my publisher advised from the start.  But I knew nothing about online business at all, not even knowing how to build a site.  

    I am learning now thanks to wealthy affiliate training.  Your post is full of information toward this end.  

    Thank you for sharing your knowledge in this post. CQ.  

    • Wow Chris, thanks for stopping by! eBook Publications is one of the most lucrative online ventures and this is what I’ve started long ago – publishing on Amazon KDP! Good to know you published your first e-book! As time rolls by, you’ll improve your skills.

      Israel Olatunji

  6. Thank you. I published two books. I am soon going to begin publishing a weekly Ezine toward Email marketing. My third book is going to be a short PDF as a give away for Email Registration. My publisher does all of this and after three years I realize with a mature website with traffic it is going to take more. I have gathered more knowledge from your post and will be following you on this site. Thank you. Chris

    • Wow, Chris! Thanks for your message! I appreciate your visit and want to say kudos for your email marketing business! I could visualize greatness ahead as you keep rocking your business. Thanks for being a fan of this blog! Much appreciated, my friend!

      Israel Olatunji


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