CPA marketing is an appealing business model for newbie entrepreneurs who are just getting started with online marketing and for super affiliates. With or without a website, you can earn from promoting Cost-per-Action offers.
You must have got to know about CPA networks like Peerfly, MaxBounty, CPALead, etc, how people are earning thousands of dollars promoting Cost-per-Action offers at several Ad networks, forums, blogs, social media, and through other traffic sources online and you are now thinking to explore the industry.
Though CPA marketing may look so appealing, it requires a lot of experience, planning, hard work, and skills to succeed.
If you’re thinking you can’t succeed with this business model, it’s far from it. This tutorial will walk you through the process from scratch to the conclusion, and when you are done reading, you will have got the right knowledge about CPA and how you can achieve success in it.
Owning a blog or website isn’t that important when it comes to sharing links and making some cool money neither do you need to first spend thousands of dollars on advertising before you’ll start getting results or making money. However, that doesn’t mean you won’t need some paid traffic sources to promote your CPA affiliate business; for example, one of the good and high-converting traffic sources for CPA marketing is Native advertising, though it is completely based on your niche.
What to cover in this tutorial:
- What Does CPA Marketing Mean and How Does It Work?
- The Cost per Action (CPA) Affiliate Network
- The Traffic Sources
- How to Promote CPA Offers without a Personal Website/Blog
- How to Promote CPA Offers through Twitter
- Promote CPA Offers through Facebook
- Promote CPA Offers through Niche-related Forums
- Promote CPA Offers through Pinterest
- Promote CPA Offers through YouTube
- Promote CPA Offers through Reddit
- Cost per Action Marketing Tools
What Does CPA Marketing Mean and How Does It Work?
CPA marketing is an online marketing model that gets you paid for making people take certain actions.
Such actions can include submitting an email, filling out a form, downloading and installing a file, submitting pin code, selling some products, submitting a phone number, submitting Credit Card details, or something that ends in a conversion for the advertiser.
Once you’ve become a CPA affiliate, a promo or unique tracking link will be generated for you and your marketing effort is tracked through this link and revenue posted in your dashboard. Set up a campaign through an accepted traffic source and get the traffic converted for the advertiser.
You’ll receive a certain value every time someone completes an action on the advertiser’s page through your tracking or promo link.
Ensure to focus specifically on the clients’ demographics for the various offers you promote and optimizing your campaigns would also be instrumental in ensuring that your Return on Investment (ROI) is left favorable while making the best use of your earnings per click.
Once you’ve started promoting the merchant’s offers with your promo or unique tracking link, you’ll be paid a fixed commission each time a user completes a given action, and this is sent from the advertisers for helping them promote their website via your company using a Cost-per-Action Marketing Network (the Middleman).
So, the question now is, where do you get offers that complement your traffic? And so far you aren’t directly associated with any merchant/advertiser, your very first destination is CPA marketing networks.
The Cost per Action (CPA) Affiliate Network
The CPA affiliate networks act as an intermediary between you (the publisher or affiliate) and the merchant or advertiser. These middlemen play multiple roles in building rapport between you and the merchants/advertisers and ensuring that sales potentials are maximized and high standards not compromised from both ends.
The goal of the affiliate network is to help source high-converting offers for affiliate marketers’ campaigns and recommend such offers to publishers on behalf of the advertisers.
As you dive on, you’ll find that not all affiliate networks are made equal and most networks can concentrate on different verticals and promotional techniques.
CPA marketing networks are stuffed with more than just offers; you can expect to find other appealing things in most networks like:
- Interactive support
- Advice and training
- Integrated tracking potentials
- Protection against fraud
- Secure payment plans
- Free knowledgebase tutorials and many more.
When you join a CPA network, you’ll first apply for the offers you want to promote and once you’re approved, an affiliate manager will be assigned to your account. Make sure to discuss with your affiliate manager frequently regarding your campaigns and he will help you succeed in your endeavor.
The Traffic Sources
Once you’ve decided to choose a CPA affiliate network that really understands your goal and select your desired offers and researched verticals/niche, the next line of action is to determine which traffic source you intend to utilize to begin promoting those offers.
But ensure to check the fine print prior to doing that. Find out if there are deal-breaking restrictions to the traffic sources you can use for promoting offers. This will help ensure you save a lot of money.
Whenever you are in doubt or have a challenge, simply reach out to your designated affiliate manager and he will definitely walk you through the available alternatives.
How to Promote CPA Offers without a Personal Website/Blog
How to Promote CPA Offers via Twitter
Promote on Twitter by shortening your CPA unique tracking link via bitly.com.
From a study, getting more clicks is enhanced with shortened links and to get maximum results, it is advisable to begin your Twitter marketing using hashtag research.
Promote CPA Offers via Facebook
Facebook has been a major source of traffic for most businesses as it generates more than a billion traffic hits on an everyday basis.
Simply carry out deep research and select specific pages that are found similar to your chosen CPA offers.
Post a reliable comment using a CTA (Call-to-Action) and people will be triggered to click your promo link.
To intensify your effort, ask fans to offer you free thumbs up on those comments and you will stand out easily.
Promote CPA Offers via Niche-related Forums
Prior to promoting your selected CPA offers on a given number of forums, you mustn’t forget the ultimate objective of those forums – they are meant for helping users succeed in their business and growing the community as well, not for promoting services or products.
So, before deciding on which forums to use, it has to do with your chosen CPA offers, the verticals/niche and the value you are contributing towards it.
So, avoid spamming forums with Offer Promo Links for that will not help in getting the expected results neither will it help the Forum in any way.
Promote CPA Offers through Pinterest
Research shows that Pinterest traffic is found with a higher average sale than Facebook traffic which is a clue to improving conversions with your selected CPA offers.
Thus, it is advisable to create a blog post about your desired CPA offers and then use Pinterest as a free traffic source.
To make the most out of promoting CPA offers via Pinterest, utilize the following steps:
- Visit the Pinterest official website and create a free account (if you haven’t got one already)
- Upload some appealing images to your Pinterest board and emulate other niche-related boards (at most a hundred boards a day!)
- Craft a unique and intriguing profile name & description
- Set up a Pinterest board that aligns with your CPA offers
- Use your keyword to search through Pinterest
- Once you’ve started growing followers on the Pinterest network, begin to promote your desired CPA offers by having images uploaded and pinned with your Offer Promo Link. To maximize results, ensure to upload captivating images.
- To change or modify a link in any of your board pins, simply click the edit button on the opened image, then embed the link in the provided box and click the Save button.
Note: Do not embed a link in pins that were repined from another board, but in pins that you uploaded yourself.
Promote CPA Offers through YouTube
If you are competent at creating and editing videos, then specialize in creating high-quality and intriguing videos as there are CPA affiliate marketers out there who generate $10,000+ monthly via video marketing on YouTube.
But if you are a novice and don’t have a clue to making videos, don’t get baffled. Simply utilize the MS PowerPoint and record a video presentation leveraging a screen recorder such as icecreamapps.com/Screen-Recorder, camstudio.org, etc.
Create high-quality videos that will trigger people to take specific actions. To rank your video so quickly, follow the tips below:
- Search for your specific keyword using Jaaxy.com or keywordtool.io via the YouTube tab.
- The video should be longer than two minutes
- Choose a keyword that complements your chosen CPA offer
- Boost the video rank by sharing it on social media networks
- Prior to uploading the video, insert your selected keyword in the video file name in your title, tags, and description
- Generate strong and quality backlinks for your created video to improve search results
Promote CPA Offers via Reddit
To promote your CPA Offer Tracking Link on Reddit, you need to be extra strategic – the Reddit community doesn’t like promoters or marketers, though that doesn’t imply you cannot leverage this network to promote. To begin promoting on Reddit, here are some useful tips:
- Create a Reddit account and become a member at individual groups under Reddit on any particular niche
- Post authentic comments to other members’ posts and post funny and useful links
- Flee from any form of promotion/marketing at least for the first 30 days
- Once you’ve got some Karmas, come up with a useful and engaging post that aligns with your selected CPA offer, embed your CPA Offer Promo Link and then hit the Publish button
- Leverage Reddilist.com to keep track of most rapid-growing and active subreddits
- Get more upvotes and views by crafting a captivating title.
Cost per Action Marketing Tools
Use the hashtag/keyword analyzing tool such as hashtags.org and enter a specific keyword that aligns with your desired Cost per Action offers.
To ensure your tweets are proficient and visible, follow the tips below:
- Use two to three hashtags per tweet
- Tweet up to ten times every day
- Utilize a related image in your tweets
With these 7 given approaches to promoting CPA offers of your choice, there’s no doubt you now understand perfectly how to promote Cost per Action (CPA) offers even without owning a website.
It is high time you set your CPA marketing goal and got rolling. You can, of course, utilize all the approaches explained above, start promoting your desired CPA offers and earn some good revenue straight to your bank account.
So, if you were wondering how you could start a CPA marketing business, there’s no cause for that procrastination anymore, because this post has clarified all you need to know about getting started with CPA affiliate marketing, understanding how CPA marketing works, the ideal traffic sources for promoting your CPA offers and earning revenue strategically, using the social media and social bookmarking sites like Reddit, Pinterest, Facebook, Twitter, and more to promote your CPA Offer Tracking Link.
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