How to Sell on Etsy

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You can sell on Etsy and make passive income from home. Earn money on Etsy selling digital art, regardless of whether or not you are artistic. This guide will show you how to create Printables, how they can be made appealing, and how to market and sell them. You don’t need to spend a lot of money or have the time to create a course.

If you’re looking for ways to make your side hustle more profitable or foolproof, you’re in luck! Now, let’s talk about what is selling on Etsy.

What is selling on Etsy?

You can earn extra income by selling lots of different printable products through Etsy. Here are some digital products that you may want to sell on Etsy.

  • Printable wall art
  • Sewing and knitting patterns
  • Banners
  • Invites in digital format
  • Education materials
  • Coloring sheets
  • Planners
  • Invitation templates
  • Download patterns from PDFs
  • Social media filters
  • Printable signs
  • Digital planners
  • Printable stickers
  • Examples of resumes

The list goes on and on!

While selling digital products can make you money on Etsy, you need to be unique! Etsy estimates that there are 2.5million sellers. As with any marketplace, it is important to do your research before selling anything.

I don’t mean to just copy the ideas when I say research. This is the easy way out, but it could get you into serious trouble. This is what I mean. Take a look through what is being sold and see what is missing.

Or, you can look at what’s in demand and make your own take on it. If the item is already in high demand, it will be easier to sell.

One rule of thumb: Search for keywords with high search volumes but low competition.

What Are Printables?

Before we get into the details, let me briefly explain what a Printable is? A digital printable, or a downloadable product, is a virtual product. This means that the product or file is a product that is downloadable to the customer.

Isn’t this straightforward? It’s not necessary to spend time or money shipping. Just one click and your product will be delivered.

People purchase Printables to help them live better lives. Printables are a cheaper and more efficient way to keep your life organized (rather than buying an expensive planner from the bookstore: You can just download one for a fraction of the price on Etsy.)

Why Would People Purchase or Sell Printables on Etsy?

Etsy is a great place to sell Printables. A simple click on a button allows your customer to download a customizable Printable. Are you looking for convenience, efficiency, or something that is customizable? To me, it sounds like a hot item!

Many people would love to purchase Printables. So, digital printables sell. Sure, it’s easy to download and print something online for free, but this is a nugget: People are more likely to pay for something of value that will save them time.

Wait, SEO is what?

You don’t need to panic. It’s much easier than it seems. SEO is your best friend when it comes to the web. I’m certain you’ve heard this before. In case you haven’t, SEO is the mnemonic for the term Search Engine Optimization.

Improving SEO and keyword optimization basically means that all you need to do is look at the Etsy predictive searches. Google gives you a few choices when you type your search term into the search bar.

EtsyRank is another excellent tool for finding low-competition keywords. It’s very simple to use.

All you have left to do is:

  • Log in at
  • Select “Keyword Tool”.
  • Enter your target keyword.
  • Click Get Keyword Ideas.
  • EtsyRank Keyword Tool allows you to generate alternative keywords for items

What is the Best-Selling Product?

Let’s talk about seasonal products vs. evergreen products:

  • Evergreen products: These are products that can easily be used every day.
  • Seasonal products: These products are designed for holidays or special occasions. These include birthday banners, Valentine’s Day cards, and Christmas planners.

You can sell either one or both, but it’s a good idea to have a mixture of both.

Etsy’s Top Selling Printables

Etsy makes me think of a small business that sells personalized or handmade gifts. It is no surprise that many Etsy digital products are related to special life events like weddings or baby announcements.

Although I have given you a long list of items you could sell on Etsy, you may not be able to sell digital art prints unless you can make a big profit. Here are some Printables that are very popular on Etsy.

According to Crafts Count:

  • Vinyl Cutting Machine Files (SVG Cuttables)
  • Planners & Planner Accessories
  • Print-making

This brings us back to another concept:

How Much Can You Make to Sell on Etsy?

It is obvious that seasonal products will bring you more sales, but digital Etsy files should be in steady supply to ensure you don’t lose your customers. This is a great way students can make money.

Printables can help you make $50 to $1000 per week. It all depends on how high your product is priced.

How to Create Digital Files for Etsy

Now, I’m going to show you where and how you can create Printables for Etsy.

There are many websites that offer pre-made designs, which you can download for a small fee.

Here are a few examples:

  • Canva
  • Creative Market
  • Design cuts
  • The Hungry Jpeg
  • Craft Bundles

The tools listed above are affordable and will allow you to make digital art that you can sell on Etsy.

Let’s be honest, I say affordable and cheap. To help you make more money than go bankrupt, you can simply purchase Adobe Creative Cloud for around $600 per year. You will definitely make it back, but for those just starting out, I recommend cheaper but equally good products.

Here are some low-cost and free software options:

Procreate – $10

It feels just like drawing or painting using traditional media but on an electronic screen.

Google Sheets

This tool requires a Gmail address. It’s useful for simple Printables and spreadsheets.

Gimp – Absolutely Free

Gimp is an app similar to Adobe Photoshop.

Inkscape Free

Inkscape is a similar app to Adobe Illustrator.

Canva- Free

You can get a lot from the free version, but its pro version is still affordable.

PicMonkey ($8 per month)

This software is similar to Canva.

Affinity Designer: $50 for Computer, iPad $20.

Affinity Designer works exactly the same as Adobe Illustrator.

How do I Price my Printables on Etsy?

After some research, it was found that the average printable price is between $5 and $6 per item. However, you can always price your product higher or lower than this range.

Pricing your product can be difficult. You don’t have to bother about how much you should sell on Etsy. I have you covered.

Consider the following when pricing your product.

  • Concurrence

However, if you don’t have a niche and/or sell products similar to those sold on the platform, you can take a look to see what your competition is doing. Your best bet is to price your product somewhere around the middle.

There are many options for your product if it is unique or adds value.

  • Don’t Overprice Yourself.

The temptation to price a product too low is a sign that it won’t sell. However, keep in mind that you are selling the product.

  • Get Covered for Your Fees.

The most important thing is to make sure your product prices cover your fees, no matter how high or low they are. If you’re selling products, ensure you’re not losing any money.

  • Disclaimer

Although it is free to create an Etsy shop, sellers must pay some fees. Publishing a listing takes $0.20. A 5% transaction cost and a $0.25 per transaction are required.

How do I start an Etsy Shop?

Ok, now you’re familiar with how to sell on Etsy. If you haven’t done so, it’s time to create an Etsy shop.

Here’s how it all works:

  • You can open a shop at Etsy.
  • Pick your Etsy shop’s name – don’t worry if you don’t know what name to use. You can input anything and make changes later.
  • Create a listing.
  • Add your products.
  • You can add amazing photos to Etsy’s products.

That’s all. Congratulations on setting up your first Etsy store!

How to Sell More Printables on Etsy

Do you want to sell more items on Etsy? There are so many ways to increase your sales of Printable products. These are just a few of the many ways I have compiled for you.

These are ways to increase your sales:

  • Increase the Size of Your Printable.

Let’s suppose you sell planners. If you increase the number of pages in a planner, you can charge more.

A baby chart can be made a nine-page printable if it isn’t a one-page printable.

  • Create a Bundle.

If you create a bundle, Etsy allows you to group related products together. Customers can get a discount if they buy the bundle and not an individual item.

  • Add Advanced Options.

Include videos and a step-by-step guide to help customers make modifications to the Printables. This will add value to your product. Adding options to the digital download will provide additional value and ensure customer satisfaction.

  • Add Testimonials and Reviews.

Good reviews are a good indicator that people will buy from stores with positive reviews. Ask your buyers to leave reviews. Customers are more likely to purchase products from you if they see positive reviews.

Because they know the product works, it is less daunting to make the purchase.

Tip – You can add photo reviews to your listings. This will boost credibility.

  • Offer Guarantees.

There will be some bumps in the road with your customers, just like any consumer-related industry. Many shops offer a guarantee that they will send an additional file or a refund in the event of printing being damaged.

Your customers should feel valued and secure.

  • Add a coupon code right away to your store.

Who doesn’t love a bargain? By adding a coupon code to your online store, your customers can get a slight discount when they purchase a Printable. A coupon can encourage more purchases.

This means your shop looks more established. Your shop will be more popular and more likely to sell. The opinions of other customers are trusted.

Tips for Selling Prints on Etsy!

You are now able to sell printables through Etsy! But wait! There’s more! Here are some tips to help make selling on Etsy successful and sell the best digital items.

1. Use the Etsy Seller Handbook

This is another proven way to guarantee your success. The Etsy Seller Handbook will show you how to run an Etsy shop that is successful.

2. Subscribe to the Etsy Success Mailing List/

Receive weekly tips and tricks from top Etsy sellers to help you grow your shop.

Now, you have it – an extensive guide on selling printables through Etsy. I don’t know about you, but this seems like a fantastic method to earn passive income for a variety of reasons:

  • Accessible all around the world
  • Sales are made without lifting a finger.
  • It’s simple.
  • The process of setting up a shop is quick and easy.

3. Use the EtsyRank Tool, and remember: SEO is Your Friend.

The best keywords will have the lowest competition to get the best results. This will ensure your item does not appear on page 15 when you search.

4. Follow in the Footsteps of Others Who Have Done it.

Learn from Etsy users who have achieved great success. The Etsy Community contains motivational seller stories and details about events.

5. Advertise with Pinterest.

Pinterest is a great tool to drive traffic to your store. It’s likely that a product that is popular on Pinterest will also sell well on Etsy.

6. Be Copyright Conscious.

Avoid taking ideas from other stores. Be aware of copyright restrictions for using other people’s work.

Etsy has strict guidelines regarding copyright violations. It’s worth knowing them. Etsy may close your store if you violate these guidelines.


To make templates for your business, you can either buy/download them or create your own. This list could go on. Selling digital artwork on Etsy is a great way to make that dream a reality.

More Resources:

Tips to Drive Pinterest Traffic to your Blog

The Ultimate Guide to Pinterest Rich Pins

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