It is a whole lot of challenges starting a new podcast. Aside from the fears and nerves that come with you recording your voices for thousands of people to hear, you’ll also need to find a way to publish and share your content.
It is easy and convenient for you to launch your new podcast with WordPress – which is unarguably the world’s most popular content management system (CMS). Your new podcast can be displayed on your website using several plugins – that means you can start widening and expanding your brand to a new set of audience and get an additional source of income.
We will talk about what podcasts you can leverage in this tutorial and enumerate how you could benefit from using one. Also, we’ll share step-by-step guide or tips on how best to start a podcast with WordPress.
An Introduction to Podcasts
Podcast are files in audio formats that you can easily download or listen to on the internet. In some forms, they are more like radio programmes, since it is based on the podcaster’s ability to engage the audience with sound, through speaking.
Podcasts are always in series and they’re being presented in a series of episodes, and some other styles and types. Some are concentrated on sharing true or fictional stories, while others do offer commentaries on certain subjects. It is also a tradition sometimes to bring guests on a podcast, majorly for interviews or panels.
The Benefits of Starting Your Own Podcast
You’re either hoping to expand your brand or launch a podcast when creating content for the first time. There are so many benefits attached to starting with one, e.g., a podcast is a given opportunity to talk in depth into subjects that can interest the audience and become a fulfilling hobby.
Some other people do turn their podcasts into a business through monetization. You can work with brands through advertising deals and promote membership content through sales. You can utilize a podcast to promote sales if you do offer products or services.
As far as branding is concerned, a podcast is also an effective method to engage with consumers, through a podcast. It is easy to sit and speak with your audience, so you can show off your brand personality and build trust and loyalty from your listeners.
You will be chanced to reach out to new audience members. So, content such as blog posts or videos work for particular people; others prefer audio – people with long commutes, may not have the time to read a blog.
Starting a Podcast with WordPress (In 9 Steps)
Using WordPress, you can build a website that will serve a dual purpose i.e. promote your podcast and make your audience get new episodes. Also, WordPress works with the media hosting service, Blubbry – which facilitates your podcast maintenance. You’ll be shown how to get started following these nine great steps.
Step 1: Create a Plan for Your Podcast Content
It is good to have proper and careful planning. If you don’t want to end up in a sticky situation with your podcast, you wouldn’t want to realize that you are out of ideas for content after publishing your first couple of episodes. In the same manner, you must have a great strategy if you want to successfully monetize your podcast.
To start with, it is essential to locate a specific topic or niche your podcast can fit into. This will make it easier to build your audience and keep them busy through content they will find useful and interesting. The more your audience is, the easier it will be to get big advertising deals.
For example, the podcast – Welcome to Night Vale – shares some interesting fictional stories from an imagined town named Night Vale in a realistic radio broadcast. This particular show quickly attracts listeners who do enjoy comedy and storytelling.
It will really do listeners a lot of good if you can come up with a consistent posting schedule, so they will know when to really expect new content from you. Consistent posting will give you a better chance of maintaining and increasing your number of listeners.
The most important thing is to find time to gather your resources. Thus, it is tempting to jump right into your very first episode and worry about the rest later, which may create problems for you later on. You won’t want to be stranded in between recording and realizing you don’t have the sources or material you need for the episode.
On a final note, it is essential for you to plan ahead anytime you are working with others. Before you can perform an interview, you really need to ask the interviewee’s permission and arrange schedules. You may also want to list out your first five episodes before you go further to make note of what you do need to prepare before you start every recording.
Step 2: Set Up Your Podcast Website
Though it is easy to set up a podcast without a website, it is not always the best. It is better to create a new website.
In order to create a new website, you will need a domain name and also a hosting provider; you can register your domain name very quickly with Dreamhost. Just search the name you want in the Domain Search tool to make sure that it is still available and not yet taken, then purchase it and register it.
When it comes to web hosting, a well-managed option is suitable for self hosted WordPress sites. With a properly managed WordPress plan, your hosting provider will take good care of maintenance functions such as backups and available updates for you, so you can concentrate on setting up your podcast and engaging your audience.
A well-maintained WordPress hosting plan should be easy to install WordPress. If you need a different plan, you can conveniently include WordPress through the one-click installer. Just log in to your DreamHost account, scroll to WordPress on the sidebar and select the One-click installs.
On the next page, choose the WordPress icon from the list, and the installation options will pop up in a window. Click “Install it for me now” and you will surely get your WordPress site up and running.
The next thing to do is to customize your site with a theme, plug-ins and several other features or content you want to add. The moment your site is ready to go, you can then start getting ready and prepared for your podcast.
Step 3: Have Your Podcast Hosted with a Media Hosting Service
Your website is crucial to the success of your podcast, but it won’t do a very decent job of hosting your audio files. This means you’ll want to check into the podcast hosting service that can help you store your files for you. As mentioned earlier, Blubrry is a very fine option.
The subscription plans start at $12 monthly for 100 MB of storage. You will receive an additional 100 MB every month (for example , you’ll get a total of 200 MB during your second month with Blubrry, 300 MB during your third month and so on) and this storage will be enough for a weekly podcast of about 20 minutes per episode
In addition, you’ll be able to add a media player to your website so your audience can listen to episodes directly from your site. The player is already a white-label, so you need not bother about third party branding appearing on your website; you can customize the player to complement your design.
Step 4: Acquire Your Podcasting Equipment
After everything has been set to store your podcast’s file, the next thing is to create your content. You’ll need the right tools for this. Creating a podcast always requires both recording and editing audio, so you will need equipment that can handle both of these tasks.
Making use of the right equipment will guarantee high-quality audio for your show, which in turn, influences how listeners rate your podcast. If it is not well-edited or there is too much noise in the background or it is very complicated to get what you are saying, it’ll be very difficult for you to maintain a following.
In order to set the pace on, you’ll need a microphone that can help capture your audio. If you are completely new to podcasting and want something simple to use, “SamsonQ2U” is also worth considering. You can also check out Rode Podcaster, a mic specially designed for podcasting.
Another thing that will be needed is editing software, podcast episodes are fairly long and you are not to record each one in a single take. Possessing the ability to edit your audio will be helpful so far you can crap off any unnecessary background sounds as such sneezes or coughs take breaks or correct mistakes.
For example, Garageband is a free tool for Mac users and it helps get the editing job done because it has basic editing features. It is a very good tool for those who are just starting out as it is simple to use and doesn’t need much financial investment.
If you need something with more advanced or improved features, you can try Audacity, though it has a curve downside that can make it tricky to use when you are first starting out. If you are more willing and can pay for your editing software, then I’ll recommend Adobe Audition which is widely used by many podcasters.
It does produce professional high-quality audios. Though it is charged at $21 per month, you might sometimes want to consider using a free platform until your podcast starts generating money.
Step 5: Prepare, Record, and Edit Your First Podcast
Now, you are really anticipating recording your first episode, but before you do that, you’ll want to consider putting in some prep work. Listing out a full script for your podcast episodes can help you save some time, by making sure that you have enough content for the entire episode.
If you’re going to be conducting an interview or a panel on your podcast, preparing your questions for your quest keeps you concentrated and it is vital for people you are working with. You won’t want to waste other people’s time simply because you don’t have a clue of what to talk about in your own interview.
The moment you finish up with your preparations, you can now sit to record. It is advisable to record in a small room and maintain a small distance from your microphone so as to get good and quality sounds. It is also a nice idea to put on headphones so as to prevent audio feedback.
You can add an interest to your podcast with some background music during the editing phase, then you can also upload music clips to your editing software and combine them with your recording. Just be sure to avoid copyright infringement by making use of royalty free clips.
Step 6: Publish Your Podcast via WordPress
It is quite easy and simple to publish your podcast on your website if you use the Blubrry PowerPress plugin. Upon installing this tool and activating it, you’ll be able to upload your podcast to Blubrry’s hosting platform through the WordPress site.
Once the podcast plugin has been activated, you can configure the settings by filling in the needed fields. You may also link the plugin to your Blubrry media hosting account, which will help streamline the rest of the whole process.
In order to publish your first podcast episode, scroll to pots in the WordPress dashboard and select Add New. Name your episode’s title and any of the notes included in the episode into the editor and then navigate down to the section labeled “Podcast Episode”.
From here, you can drag and drop to upload your podcast on your website by clicking on the folder icon which is next to the media URL field and select the podcast file from your computer. Once you’ve finished uploading the file, scroll up and click on Publish to have the episode added to your site.
Step 7: Submit Your Episodes to Podcast Directories
Featuring your website on WordPress is so important; it is also necessary to tap into pre-existing audiences on a podcast player such as iTunes or Stitcher. These are places where many listeners find popular podcasts and can help expand their audience and gain more subscribers.
You will need an Apple ID to submit a podcast to iTunes. Try to create one, then navigate to the podcasts section and click the link to submit.
Step 8: Promote Your Podcast to Gain Followers
It is also very important to post about your podcast on social media in order to gain some interest; you can also do giveaways or promotions for listeners to make them follow up regularly.
You should also try providing your podcast content in other formats by recording your podcast and posting the videos on YouTube or other social media platforms.
Step 9: Monetize Your Podcast
Once your podcast is up and running, you can start thinking about how to monetize it using different means such as Ads. Ads are a very common way of monetizing podcasts.
You can connect sponsors and work out deals on your own to make your site as part of an advertising network such as Blubbr’s.
In order to reach a wider audience through blogging, try turning your blog posts into podcasts using one or more of the WordPress plugins recommended in this tutorial.