Have you thought about building a decent and meritorious email list for your blog? Are you aware that Google penalizes for only sending out bulk newsletters at all times yet without much engagement with the subscribers? Yes, it does and it’s now become more serious than ever.
In today’s publication, we shall discuss laudable ideas for a decent and an ideal blog email list that will never implicate your blog in search engines at all.
In one of the latest posts on this blog, it’s been discussed that the implementing of the email marketing strategy in blogging helps to generate tons of organic traffic but this can at the same time pull down a blog if not judiciously implemented.
How can you really be sure that you’re on track with this particular blogging strategy? It’s by ensuring that you operate accurately, legitimately, and legally. You must also ensure that you engage all of your subscribers effectively. Once your subscriber database is fully protected from spamming subscribers, you’ll be free from all penalties by Google.
If your subscriber database is found spamming, then you’ll get:
- Slapped for spamming and your blog may be marked unsecured by search engines before you know it
- penalized for keeping tons of non-active subscribers in your database
- Blacklisted by email service providers
- Sanctioned for breaking up national and international laws.
Here are the main strategies for running a laudable email list for your blog:
- Engage your subscribers passionately
- Remove the redundant part of your email list
- Avoid spamming
- Keep your sender record intact
- Adhere strictly to the General Data Protection Regulations of the European Union
- Ensure to leverage the right email service provider
- Observe the blocked emails, updates, and bounces.
Engage Your Subscribers Passionately
Building email engagement with subscribers persistently is the best strategy to maximize email marketing campaigns.
Most veteran bloggers usually believe that engagement is carried out via comments only, whereas, it’s equally carried out via email. Once you can do this consistently, your blog will be free of all penalties by the European Union and you won’t get slapped by Google.
If you have only 1000 email subscribers in your database, and you try to keep all of them engaged in good times, you’ll discover that you can pull in much traffic than just sending bulk emails to thousands of subscribers daily without building engagement at all.
Google frowns at poor engagement irrespective of who you are or what your blog is all about and wouldn’t offer any meaningful ranking once nothing is done about engagement. It’s a must to engage the subscribers and maintain a moderate list so that one won’t just be pouring water in a basket.
You’ll discover that not up to 10% of the thousands of subscribers you constantly send your bulk emails to will always click through let alone reading posts and leaving valuable comments on your blog. If this has been happening to you so far, know that you’re responsible. It’s because you’ve not been engaging your audience both on your blog and via emails and that has now been affecting your ranking.
You can actually make hundreds of people to become great fans of your blog once you’re ready to implement the working strategies. What strategy is to be implemented to have a pull? Engagement building is the very strategy you can implement to bid bye-bye to snail movement in the journey of your blog.
When you always get back to your subscribers asking them questions, or passionately giving them the opportunity to reach you anytime they have certain problems they may want you to help them solve. People only want to follow someone who has time for them and is ready to offer any help whenever they may need such.
If you wouldn’t ever want your case to be exactly like that of a blogger who finally quit after publishing more than 1000 articles on his blog, consider making audience engagement a priority in your blogging journey. Build your blog on proven blogging pillars.
Remove the Redundant Part of Your Email List
There may be a huge number of email subscribers on your email list who might have gone inactive for so long. You must pick out all of these people from your list and flush them out lest you receive an unpleasant penalty from Google and your email service provider that you were not doing it the right way. These categories of people are the redundant sets of people we’ve been talking about in this publication.
An authority blogger popularly-known as Ryan Biddulph once mentioned in one of his blog post why he deleted over 70% of the list on his subscriber database. One of the good and fruitful reasons he gave was that a lot of these subscribers were no longer active on his blog. He explained that most of these people were not even clicking through any longer let alone reading posts.
He then wrote the active subscribers via their blogs’ contact boxes and began to offer better help than usual. He testified to it that it has moved his blog up again and again.
As Google frowns at bloggers for spamming, you wouldn’t be an exception if you get involved in spamming your subscribers one way or the other.
While sending out emails to your subscribers, make sure you watch the kind of email resources you always attach and never attach any resource that is not relevant to the topic of the blog post or newsletter you’re sending out at a particular time or the other.
Keep Your Sender Record Intact
Keeping your sender record intact like when you first started email marketing campaigns is of paramount importance. This is because the record is used by your email service provider to conduct an assessment on your subscriber database.
The main things they look into while assessing your sender record are:
- The rate at which you generate spam complaints;
- The click-through rates; and
- How frequent subscribers open posts to read.
Adhere Strictly to the General Data Protection Regulations of the European Union
The General Data Protection Regulations (GDPR) of the European Union came into existence in May 2018 and these took effect immediately.
You can consult your email service provide on the safest and most secure way to run the service on your blog such that you won’t receive severe penalties from the Union.
Ensure to Leverage the Right Email Service Provider
When it comes to delivering an exemplary email service to the people, it’s worth choosing the right provider and this is what most bloggers don’t usually consider while venturing into email marketing. The strength of your email service provider matters a lot as it determines the kind of protection you’ll get when you’re being assessed by the Union and search engines.
In order to be sure you’re with the right email service provider, contact some niche related authority bloggers you know and make inquiries about which email service provider to use or, simply, search for a few numbers of them.
Observe the Blocked Emails, Updates, and Bounces
Sometimes, when you send an email or bulk emails, you receive reports instantly that your messages were blocked or couldn’t be sent to the recipient’s email address. You need to observe such messages or notifications and make sure you remove owners of such email addresses from your subscriber database.
Doing this will help you screen your database and improve your ranking potential in search engines. You’ll also play safe with the European Union’ General Data Protection Regulations.