Building successful facebook pages with respect to healthy competition and competitive activities that exist amidst brands, Facebook still tops the charts as the ultimate platform for brands to interact with people.
Even though you consider it good to create awareness using a different platform, having an active and interactive facebook page is still necessary and will do your business a whole lot of good.
Not limited to that, the latest upgrade on Facebook makes it easy for the platform to reach out to business owners more than ever. For example, if you create a Facebook presence for your business, you can easily interact with your customers or audience through the messenger using the chatbox feature. There is also a Facebook marketplace, an avenue where you can easily sell your goods and services which surely, in turn, boost your business.
Here are statistics showing recent Facebook engagement statistics.
- Around 85% of Facebook users reside outside the United States and Canada, hence making it a great platform to interact with global users.
- As of June 2018, there were 23 billion active Facebook users.
- For every given second, six new Facebook profiles are created around the globe.
- Most business decision-makers tend to be active Facebook users. This makes the platform a good one for B2B.
At the start, the process of setting up an effective Facebook presence or creating Facebook awareness may seem challenging but the reality is far easier than you can think of. Here are 4 easy ways to set up a successful Facebook page.
Felt the need to create a profitable and super Facebook page for yourself? Then that shouldn’t be a problem. Just follow these 4 easy steps and in no time I do assure you that you will be active and up and running on Facebook.
Here are 4 simple ways to set up a Successful Facebook Page for Your Small Business:
1. Create Your Profile And Page
If you want to set up a Facebook page for your business, brand, online community, public or well-known figure, then this is the first task required of you. You are to start the whole process here by filling out the necessary information to create your page.
If you have tried to or created a Facebook page in the past, you will realize that there are additional choices you can pick from. You are to pick just one from the available options.
For example, in entertainment there use to be a whole lot of options in the time past but today it has been screened down to two which are either you set up a page as a band or a musician. The next thing to do is to fill in the name of your page and a precise description. The information you use here must reflect your business name and give a good description of your market or business.
In writing a business description, you must start by typing what you think will suit you best. You are also to choose the best option in the drop-down menu that will be open for you.
For example, you thought about selling and marketing various products online, it is best advisable that you chose “E-commerce business” and this will surely pop up several more fields for you to complete.
Since your profile details are searchable, you are expected to fill completely the right and correct information, and then if anything changes along the line, endeavor to come back and update/adjust your profile information.
More also if need be to change your business category later or in the future, you can easily do that. The whole concept is built around optimizing your new page and making it available for both the Facebook search and external search engines like Wikipedia and Google.
At this stage, you only have a number of steps to take until your page is completed. Two of these steps are important and matter a lot. You will be required to upload a profile picture and also a background photo. Note, these pictures speak a lot about the business as it becomes the visual branding elements of your business on Facebook. Hence, it is important to choose cautiously and professionally.
Facebook will make a random URL available. You can then change that later so as to make it more memorable and depict your brand. But research has shown over the years that a branded URL is more convenient and easier for people to remember.
2. Cover Photo & Profile Picture
As regards the best profile options; according to the words of Kendra Williams who is a social media specialist at Rated by Students, “Your profile picture should either be your logo, or a very nicely done portrait. Choose the one that best represents your company. If some of your online activities are more ‘behind the scenes’, then you should probably go with a company logo. If you are the one representing your brand or business, then use a picture.”
Also have it in mind that as much as being memorable is important, as such also is consistency. Don’t just change your profile picture at regular intervals. Changing your picture is needed if only you are coming up with a new logo or doing some sort of rebranding. If not, then your image should be static. This image will be a trademark signature for your brand and will make visitors recognize your page immediately.
It is best if you can also be a little more creative with your cover photo image. There are many tools you can use to build a creative and nice image that can grab the audience’s attention at a go, and examples of such tools include Canva. You can also hire a professional graphic designer as the case may be if the idea of using tools isn’t cool by you. The bottom line of it all is to come up with a creative profile image.
The cover photo is surely one of the first things visitors will see when they find your page on Facebook. So, it will be productive to invest in professional services. It is a very important element.
The best size for your cover photo is 182 X 312. Thus, always note that this is subject to change, and there might be a need for adjustment in the future. Below are some useful tips that can help create a good cover photo
- Use the same color pattern that complements the one you’ve chosen for your brand.
- Make the text okay and mostly visual.
- Your cover photo should showcase your products.
- Design the cover picture as such that can be used for your customers.
You should also consider changing out your cover photo sometimes unlike your profile picture. You can change it sometimes to promote special offers or events.
You should also consider changing out your cover photo sometimes. For example, you can change it out to reflect seasonal offers or special events.
3. Select Your Collaborators
About five official roles have been created. You can assign these roles to members of your team, or you can carry out all these activities yourself. The first and most important role is the admin and that’s you.
You can make changes to your page the way you want. You can give admin privileges to other people as well. Other rules include:
– Create Ads on the page. Check which of the admin staff posted a particular post. Create posts on the page, monitor and comment on the page.
- Editor – Make necessary corrections to the page and also send messages to the page.
- Analyst – Determine which of the admin members made a post, give insights on what is required and what to do.
– Create Ads. Check which of the admin staff made a post and viewed Facebook insights.
To assign people to roles, go to settings. The page role option will display. Carefully choose team members for each role. Make sure to assign the right people because it takes a special personality to be able to engage customers successfully.
To add people to roles, always go to settings. There you will see the ‘Page Roles’ option. Choose team members for roles carefully.
Only a person with a unique personality will be able to engage customers successfully.
4. Creating Your First Posts
Now, that you’ve got the right team and the necessary resources at your disposal and your page are finally set up, the next thing to do is to get active, which means posting and interacting with your visitors and audience.
The success of your page solely depends on the quality of your content. Don’t start posting without putting some good thoughts into it. Posts are majorly your introduction to the Facebook world.
In the words of Jared, an IS accurate blogger “Your first post should set a high standard and pace. They should create awareness about your business and showcase your branding. It’s best to share the content you want everyone to benefit from on a pinned post when they visit your page.
It will benefit you a lot to pay more effort to Facebook as well as other content marketing platforms. 80% of your post should be informative and entertaining.
Part of these efforts includes using tips and guides for your product, advice, and even general interest content. You should be able to know your audience and know what they like to read and what interests them. Then carry out promotions that can come up with posts about your sales, posts linking to landing pages, product announcements, and other related content.
Then, start considering how to carry out some competitive analysis as well. Look at the mode of operation of other businesses within your niche and check to find out how they engage their audience and how much they do utilize Facebook features such as Facebook live etc.
Facebook is also an awesome platform to promote on-site content and to generate traffic to blogs. Promotional posts should always be a follow-up to any content you publish on your blog.
Two major things are needed to carry out this successfully; the first is quality content that is readily needed by the audience, which in turn is followed by promotional posts on Facebook that will prompt people to take action. These two tasks can be achieved with the help.
Facebook is also a great platform for promoting your on-site content and driving traffic to your web pages. Any time you publish a blog post, it should always be followed by promotional posts on Facebook. There are so many tools and resources which are easily accessible that can help with both.
- Rewarded Essays – This tool helps to carry out a variety of work professionally. It is a writing tool that serves so many purposes which include writing blog content to be promoted on your Facebook page.
- Purdue Owl–This is a highly resourceful tool that was majorly created to be an academic resource. There’s just too much good stuff here for any writer to ignore.
- Portent’s Content Idea Generator
– This may not be the most updated or the tool with the best feature but it is worth a second look. All that is required is for you to enter some useful keywords about a particular topic that will benefit your audience and it will come up with some interesting suggestions and generate content that you can work on.
- Supreme Dissertations–This tool has a long term record of creating excellent promotional posts and landing pages which makes a great team and has also a compelling call to action.
- Grammarly–This is one of the most popular and easily accessible writing tools online. It ensures that the grammar used in content is professional. At the installation of the app and plug-in, it automatically checks your content and offers a suggestion for making corrections.
- Calmly Writer–Sometimes all you need is just a simple and precise article and all you need is a simple tool. Calmly writer provides the solution to this.
- Flash Essay– This is a tool that helps in generating informative content and helps to balance promotional content as well.
- Canva – This is a perfect tool for people who have limited skills in graphic designs but want to add a touch of professional-looking visual to their content. This will help create infographics, collages, photo sets, and more.
The process of creating a Facebook page for your business can be challenging at first. But in reality, it is not as difficult as it seems. This process has been broken down and well-explained above and if followed, then it is almost certain that you will remain active on the platforms and get the best results.