Simple and Affordable Tools for Your Email Marketing Campaigns

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Email marketing is one method that a lot of businesses use to reach out to their customers. There are many marketing software in the market that you can use to send emails to your clients. Mailchimp is one such software and a lot of businesses have relied on it to send millions of emails to their customers.

Mailchimp has a lot of interesting features like an in-form builder that you can use to create marketing campaigns. You can create different kinds of campaigns with Mailchimp such as regular, automated, and plain-text campaigns.

The landing page is useful for making good campaigns to promote your products and it has a Facebook feature that you can use to promote your products on social media.

Even though Mailchimp has interesting features for your campaigns, you may not be able to access all of them unless you sign up for higher versions of their platforms.

There are several other brands that have come up which are cheaper, more flexible, and can help you to set up great campaigns too. This has led to many marketers looking for products that will serve as an alternative to Mailchimp.

This article will talk about alternatives to Mailchimp that are more affordable and also have great features that you can use for your email marketing campaigns. These alternatives are cheaper than Mailchimp and allow you access to interesting features that you can use to build and send great email campaigns to your clients.

1. Sendinblue

This software’s free plan allows you to send emails to an unlimited number of contacts even though you can only send just 300 emails every day. This is still more than you can get from Mailchimp. You also get to use their well-detailed WordPress plugin which you don’t get to access through Mailchimp.

You can also easily follow and understand Sendinblue’s analytics. It has a free plan and other priced plans which are quite affordable for new businesses. Apart from creating your campaigns, the tool has database segmentation and audience targeting features.

You can import files, create dynamic lists, and create your forms. You can also set up interesting email autoresponder campaigns such as automated emails and welcome messages and it is easy to integrate it with your website and plugins.

2. Sendy

This email marketing platform is quite attractive for its low price. It is self-hosted and you can easily install it on your server. Once you install it, you get connected to Amazon SES which allows you to send emails at the cost of $0.0001 per email. This means that you will be paying $1 for every 10,000 emails that you send.

To use this tool, you will have to make a down payment of $59 after which you will be charged $0.0001for every email that you send. You can use it to build your email lists and create different pages like a confirmation page, thank you or goodbye emails.

You can also create subscription forms and send newsletters through Amazon SES. You can access advanced analytics and reports, see your bounce rate, complaint, and unsubscribe data.

Sendy is beneficial to businesses that have many subscribers and which will want to cut down on the cost of sending emails. And as you have to install it on your server, you are able to keep your documents and correspondences private.

3. Aweber

This email marketing platform is similar to Mailchimp in a lot of ways however it is much cheaper. With Aweber, you can use affiliate links in your emails, this software gives you a 30-day free trial after which you will be required to subscribe for one of their plans.

The lowest plan goes for $19 which allows you to have a list of up to 500 subscribers. The other plans allow you to have more subscribers, even up to 5000 of them.

Using this tool, you can access up to 6,000 stock images for your emails and you get to choose from over 700 email templates. You can create sign up forms and easily integrate it with other services.

4. MailPoet

You can use this tool to manage your email marketing campaigns through your WordPress dashboard. This tool allows you up to 2000 subscribers and you can send an unlimited number of emails to them. They charge you $99 for subscribing to them and you pay $1 to send 10,000 emails.

To benefit from their customer services, you can pay a one-time subscription fee of $10 or $4.17 per month but pay in full for one year. With this payment, they can help you to manage your emails.

It works through your WordPress dashboard and you can use the drag and drop editor to create interesting newsletters. It has more than 70 themes including photoshops that you can choose from.

5. Campaign Monitor

This tool is another good alternative to Mailchimp and you can easily use it to personalize your emails. It has an attractive user interface and a good automation flow builder.

You can use their free plan but you will be allowed only five subscribers. It has a visual journey designer that you can use to set up your automation flow. You can also get information about your customers and easily personalize your emails to them. You can also use their analytics to see how your email campaigns are performing.

6. ConvertKit

This software is made to suit content creators as they create content in different fields. It has a visual automation flow builder and offers you detailed subscriber management.

It uses Facebook Ads integration through Zapier. You can try out the 14-day free trial after which you can subscribe to any of the three plans they offer, based on the needs of your business.


Mailchimp may be a popular email marketing platform but there are other platforms on which you can get similar services to what Mailchimp offers.

If you wish to use a different email marketing platform, you can look up what these other platforms have to offer and make your choice. One important feature you should consider is that their prices should be affordable for your business and it should have features that will enable you to send attractive and highly converting emails to your clients.

5 thoughts on “Simple and Affordable Tools for Your Email Marketing Campaigns”

  1. Email marketing really is one of the most popular ways to make money online but there are a lot of things and tools to consider that if not put into consideration could have a detrimental effect. Thank you for recommending and reviewing these email marketing tools which I’m sure will be helpful to a lot of people. 

  2. I’m just in the process of deciding which e-mail marketing platform to go for. I have MailChimp on my oldest website and to be honest, I’ve never found it easy to navigate. It might have cool features but the most important thing for me is simplicity and system that is easy to learn and use. Just like WordPress for blogging, it’s so easy once you learn it.
    Some of my friends who do online business have Sendinblue and are happy with it so I’m thinking about going for that. Either Sendinblue or Aweber. 
    Thank you for this summary.

  3. Email marketing makes it easier to conduct business or to do follow-ups with clients or subscribers without wasting time individually sending emails to everyone or spending plenty of money hiring an assistant. For me, Aweber is cutting edge. There’s plenty of features like squeeze pages, landing pages, campaigns, etc and it’s free for the first 500 subscribers. By the time one reaches 500 subscribers, the business will already be profitable. Nice article. 

  4. Great list Olatunji,

    I’m using Aweber now but it’s super pricey for beginners who are just starting a blog, I used to pay $19 for the whole year out of my own pocket since my blog did not make any money until the next year. I then switched to something more cost-effective which was MadMimi but they blocked me because they mistook my niche and thought that I’m in the Internet Marketing niche when I was actually in the gaming niche. 

    Definitely trying out this SendInBlue! Does it have niche restrictions, or can just about any blogs use it as an autoresponder?

  5. Thanks for sharing this interesting information out here, it is a very resourceful one and it is very helpful to online business owners, most especially the online marketers. These tools that you’ve listed here are very essential and they are all gonna play a very good as vital role in progressing email marketing campaign, I’d love to bookmark this page.


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