Sometimes, when you see brands dive into socializing and vlogging, you may want to ask this question, “Is blogging still crucial?” The simple answer is echoing “Yes!” For enterprises just getting started to flesh out a profitable marketing tactic, blogging is an essential marketing tool with little or no pitfall to entry and a valuable payoff. For top brands, a blog is a genuine anchor for a skyrocketing marketing tactic.
A consistently-managed, updated, and quality blog is still the ideal avenue to drive tons of targeted traffic and build a brand. It’s been well-emphasized that when a blog is well-managed and consistently-updated, it increases the inbound leads in a great way. Major search engines love a consistently-updated, meaty blog, and simply reward high-quality content with higher search rankings.
Blogging is also the most proficient way to have a brand voice well-established, turning into an image highly-recognized to clients and building loyalty. A quality blog establishes the fact that you have a unique brand personality, producing useful and educative information to people, and a great web home that is worth visiting frequently.
Here are a couple of examples showing how significant blogging is:
- Blogging is simple and complements your overall tactic
- Blogging boosts your search rankings
- Blogs are informative and trustworthy
- Blog content is the ideal citadel for internal links
1. Blogging is Simple and Complements Your Overall Tactic
Blogging is flexible and really complementary to the other facets of your marketing tactic.
Blogging is adaptable and is perfectly complementary to the other facets of your marketing strategy. Publishing an eBook to be used as a giveaway on your website? You can possibly create blogs in months ahead which may be complementary to some of your already-created eBooks. And you can link your eBook landing page to any of the topic-related blogs.
A blog can be identically useful as an anchor for your social activities. When you produce a quality blog post that you’re willing to share, do that right away. Share such posts on social media. Sometimes you’ll find that your audience clicks into your blog, read some posts, and get back to your social media to share your posts and leave their comments.
Your readers will get to know as soon as possible that you’re producing unique, fresh, helpful, and engaging content on various platforms, thus becoming motivated to continue sharing your write-ups as well as becoming big fans of your site.
Blogging, publishing downloadable designs and videos, and staying active on social media are all vital! A resounding marketing tactic consists of numerous highlights that will complement one another.
And since blogging is simply designed and structured, you can diversify your tactic over the long haul as your content marketing requires some change. Want to aim at specific keywords for SEO? Diversify your blogging tactics completing those keywords for the meantime until another priority springs up.
2. Blogging Boosts Your Search Rankings
By adding a blog to your site, you can improve your search engine rankings well by more than 400%! Frequent blogging with quality content dramatically boosts your search engine rankings.
Just running a website isn’t sufficient. Major search engines reward websites that produce helpful, high-quality and engaging content frequently and consistently for readers. Regularly-updated content works even more. Blogging forever remains the most proficient way to pull it off.
3. Blogs are Informative and Trustworthy
Exactly, when visitors see some quick video presentations, they curiously click on them. But when it comes to learning more deeply, they click into your most recent blog posts.
If you have some shorter blogs, these are a great avenue to have a fresh take on a particular niche-related topic shared, quickly have a new product or brand feature explored, and even blog about a podcast or eBook your audience will, of course, want to read.
When you try creating long-form content, in other words, this will let you become more advanced and turn into an authority on whichever topic you’re most interested in or passionate about. A thoughtful, well-researched write-up can possibly turn you into sought-after authority blogger in any particular area of your interest and in such a way that most other platforms are not likely to achieve.
4. Blog Content is the Ideal Citadel for Internal Links
When you use internal links in your posts, not alone that you’ll be blogging like an authority, you’ll also engage readers and get them encouraged into spending some more quality time on your blog. Blogs are the most feasible and intuitive avenue to implement internal linking, whether they are interrelated products, services or posts.
So far you’re making some frantic effort to link related and useful blog posts internally (making use of anchor text) reasonably and this makes a lot of sense to your audience, blogging will become an ideal and most effective avenue to engage readers and make them explore your website spending some quality time before clicking away.
Here is an illustration: Let’s assume you are a book publisher, blogging about the significance of using a trademark as a good strategy to showcase your brand and bring your quality products before potential and existing clients. You can name your anchor text as “Showcase products to clients” for a post complementary to the significance of socializing for publication enterprises. Your readers find a lot of useful resources from your posts which they can invariably apply into their own marketing tactic, just because they linked to your blog following a link.
Consistent Blogging is Significant
As you can experience, blogging is as crucial as ever in 2019. But it’s necessary to note that while just creating a blog at all is an awesome step, it also requires being consistently updated.
It’s tasking to create each post with the precision of an ideal masterpiece. Literally, you are creating with an act to make your blog a true representation of your company’s value. If you can find some time to work on that easily, it’s awesome! However, are you taking so much of your time on perfecting your content at the expense of posting as consistently and frequently as you ought to?
The reality is that while you must keep producing quality content, the publishing frequency must not be taken for granted as well. Just as it’s important to maintain quality in your write-ups, it’s equally crucial to post content frequently and consistently to rock. So, you must compulsorily balance up between frequency and quality.
Here are a couple of reasons you should be making a frantic effort to have a specific schedule for publishing consistently while maintaining unique content:
1. Strengthen Your Page Rankings and SEO
The more regularly you update your blog with unique and fresh content, the more chances you’ll have your page rankings and SEO strengthened and your posts frequently indexed by major search engines.
Google uses web crawlers based on algorithms for the accurate indexing of over one billion sites that are published live on the web today. These web crawlers rank the various websites on numerous signals such as mobile optimization, on-page quality user time, inbound links and lots more.
Search engines are regularly on the lookout for fresh content while crawling sites. And whether you’re posting fresh content or not, your site will be crawled, though blog owners who update their sites with quality content more frequently stand the better chances to rank higher the subsequent time when search engine spiders will be out to crawl.
Other signals affecting your page ranking and search engine optimization include building lots of inbound links from external domains.
Having an appreciable number of high-quality domains linking to your site sends powerful signals that you have some truly-awesome, incredible and valuable materials on your site. So, for this, Google and other major search engines will begin to trust your brand and improve your rankings in search results. And to achieve this, it becomes a duty now for you to keep on publishing fresh, high-quality and engaging content frequently on your site.
Do not ever underrate the good fruit of updating, posting fresh content and managing a blog regularly as part of a crucial signal in what determines improvement in page ranking and SEO.
2. Create a Keyword Profile and Get it Curated
The SEO advantages of frequent blogging for any business extend more than the crawling and indexing results. The significance of consistent writing also comes from greater opportunities to boost the range and amount of keywords for which you receive rankings.
For instance, if you are a dietician looking to attract and help people who are suffering from excessive fats to your site, there’s a possibility that customers will search for queries ranging broadly, from “Weight loss tips” to “fat-burning strategies”.
If your blog is regularly updated, you can simply dedicate some single posts to a broad range of search queries related to your business niche and increase the possibility that potential clients using targeted keywords will easily find you using major search engines to search.
Regular updates will enable you to drive in targeted audiences with specific keywords – while you’ll be aiming at ranking further using a width of search queries.
3. Upgrade Your Social Media Content
Unless your business is still a small-sized or medium-sized one, your site is probably not alone the channel through which you’ve been promoting your products or services in the online market. You also have a social media account or more on which you make frequent posting as crucial as it is on your personal blog.
What makes regular social updates as crucial? Social signals are part of the most crucial ranking signals in Google’s search algorithms and, so there’s a correlation between search engine rankings and social shares. If you had done your SEO/ranking research properly, you would have noticed well that most sites that rank higher in search results are those with higher social counts.
You’ll also deduce that blog content with tons of shares and higher engagement rates get the highest Click-Through-Rates (CTR) in search engine result pages (SERPs).
Progressively Google organic search, Facebook’s news feed, Facebook Adverts, and Google AdWords are all channels controlled by the machine learning system (The RankBrain) that bountifully rewards deep engagement with more visibility.
What is the take-home pay or payoff? The more regularly you publish quality and engaging content on social media, the more chances you’ll get for overall engagement. So, you’ve seen the correlation between frequency and quality. The more you engage the better results you’ll get. This is the practice that content marketers have mastered through various strategies.
Literally, it isn’t that easy to come up with quality and engaging content. If you do have some performing content on your site, you should rather share these in organic searches and social media. From now, you realize that social media and blogging go along with each other this way: You simply house your engaging, quality and remarkable content on your blog while you have these performing posts shared on social media networks with the broadest possible audiences.
Now, with the significance of blogging regularly and consistently well-established, the question that should be answered next is: How precisely regularly should you blog? The most ideal answer is: Blog and never compromise on quality. Connecting the correlation between frequency and quality is instrumental in winning more clients and successfully building your online presence.
Alright, how do you intend to achieve these in your online business? How do you want to accomplish them in no distant time?
How to Blog Regularly and Consistently
When you are instructed to do blogging on a regular, consistent basis, it may sound to you as a task that isn’t almost feasible to accomplish. The reality is that blogging is nothing but a suitable-for-you attitude: Once you try making it your priority and have this fit into your daily, weekly and monthly routine, you’ll be surprised how you lived ever without doing it.
Here’s how to make that “difficult” task easy.
1. Know When You Should Outsource Blog Content
If you’re really taking the time every week staring at your computer screen and wanting a completely blank MS Word document to surprisingly turn into a remarkable blog post, it is high time you started outsourcing blog content.
Every entrepreneur and the new business owner realizes the risk of attempting to do things all alone. You get burned out quickly; start asking yourself why you ever started a business of your own, and everything you do turns mediocre.
Fortunately, blogging is right there with doing your own analysis on the schedule of things that simply warrants outsourcing to the pros. Whether you’ve got the time or not, blogging or writing isn’t your natural talent in life, and you sometimes get stuck or experience writer’s block whenever you think of writing. Outsourcing is the solution to have this whole task taken off your way and ensure you actually do it and do it well enough.
2. Use a Well-Organized Editorial Calendar
The maiden step to blogging frequently and consistently is setting and following up with an editorial calendar. This enables you to get on a frequent blogging routine in a little-stress way. Find some good time to brainstorm a quarter or month’s worth of content ideas that will be more fun while writing but at the same time ensure that you develop some marketing tactics.
Schedule an ideal number of blogs weekly (Begin very low first and get it scaled up as much as you can as time rolls by). Use some workflow networks like Asana or Trello or simply set calendar alerts for both you and your team to remain prudent to one another. Then, you’ll have the logistical work done using this approach.
Blogging Remains with You
I just cannot exaggerate the significance of blogging as a major component of your marketing tactic. Blogging isn’t going anywhere from you – it’s, of course, an adaptable, flexible, and multi-channel way to achieve several marketing goals altogether once.
Whenever you consider how significant frequent blogging is, simply create some good time to look at your parameters such as time spent on your blog on every visit, keyword phrasing, and client engagement.
And if these sound awesome but you still don’t have the required time or knowledge to make blogging suffice your business goal yet, get in touch with me directly about my content writing services. I’m channeled to helping struggling veterans showcase their blogging potentials and give special insights into blogging.
Are you facing certain challenges with blogging? Maybe you’re still a struggling veteran who is almost at the verge of giving up or quitting your business blog? I’m here to assist you with realizing your blogging potentials as well as help show the right way to go to establish yourself in the blogging world without ever quitting.
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