A pro blogger instructed his blogging students to post every day.
So, you do that, right? And you’re able to give it your best shot?
But despite posting every day, you still don’t get the traffic you expect, it doesn’t suffice your income goals, you don’t yet see a ton of targeted visitors flood your site, it doesn’t work for you as expected, and your subscriber count gets destroyed.
Now, it’s making you contemplate whether or not you’re going to be successful at blogging, and you feel like a laborer, working like a workaholic, yet without getting rewarded.
The post-daily tactic takes all the fun away from your blogging life.
Deep down inside, you feel this tactic is painful. And you would be right for the reasons below:
Posting Daily Destroys the Social Evidence
Social evidence is proof, offered by your readers that your blog is informative, worth reading, captivating, and engaging.
Your number of comments, subscriber count, likes, and the number of retweets signify to everyone that readers endorse and like your work.
Without social evidence, making people subscribe to your blog is much difficult.
By posting every day, and so continually replacing the most recent posts, you drastically reduce the social evidence that each of the posts would potentially get. Only few people would want to make concerted effort on the old dialogue.
When you publish a blog post on an everyday basis, it’s only going to remain at the top of your latest blog posts for the day. If you publish a post every other day, it’s going to be at the top of your posts page for 2 days, and so on like that.
And, of course, a post which is at the top of the posts page for a longer time gets more exposure than others. More people will build interactions with it just because it stays there as the most recent for a longer period of time.
Posting Daily Destroys Reader Bonding
Let me ask this simple question. Do you actually open and read all the emails in your inbox as soon as you receive them? I neither do.
Experientially, I’ve noticed that some of my sent opt-in subscription email content might sometimes remain unopened for a couple of days or weeks.
The same applies to me. Whenever I’m unable to open some broadcast emails (say 4 or 5 emails) from a favorite blog due to some personal schedule, I would not bother trying to read those emails anymore, but rather read the most recent ones.
I’m always occupied. And the same applies to my readers and you too.
It’s sure that your blog subscribers don’t have the time to read all the posts you publish on your blog and if you post daily, you make your subscribers continually miss out more on your latest posts.
As a matter of facts, you miss out on the best opportunity to build interactions with them on each of the posts they skip. And you automatically miss out on the opportunity for your readers to spread the word about the great work you are doing.
Posting Daily Destroys the Subscriber Count
By sending out email posts too frequently, some of your blog subscribers might likely be forced to unsubscribe from your mailing list. And this is especially applicable to the less-famous blogs out there.
Most visitors have too much to read, learn and will appreciate you for posting less frequently – especially if they notice that the quality of your posts is improving at a very high rate.
Subscribers would prefer to stay with bloggers who don’t post too often but with very high quality writing stuff – publishing posts that contain useful materials, important resources, and lots of informative and helpful content.
Most subscribers who open most regularly only read 10% to 20% of the daily posts.
What You Should Do Instead
At this juncture, you should reason along that posting every day on your blog is neither productive nor brilliant. However, when you begin earning the benefits of not posting content daily, you’ll have to fill the void trying something new and logical.
Yes, you can be writing every day. But you’ll have to continually post less frequently while you try spending the rest of your time doing the following:
- Write remarkable posts
- Turn readers into raving fans
- Publish posts and promote
- Create valuable assets to grow your business
- Employ the “Ego bait” factor
- Become a pro blogger
1. Write Remarkable Posts
A remarkable post is a well-researched post. Coming up with great content starts before you sit to begin typing.
You need to consider what people will like to read while planning your post. Thus, do rigorous ground work.
Examine some authority blogs in your specialty. Study which of their posts are doing great?
Compare and contrast between the most successful blog posts out there.
Once you’re done coming up with a topic idea, craft a captivating headline – one that will always receive the clicks. You wouldn’t want to spend days, weeks, and months writing the kind of posts no one will care to read or readers will just have to glance through or ignore and click away to source for better content elsewhere.
There must be incentives for them to click through. Let them see the crucial reason they must read your post down the page. Make your reason compelling enough especially in your headline and opening paragraph.
What challenge are they actually facing? In what way does your post provide a lasting resolution to that challenge?
After your intended headlines have been refined and improved by a mentor, start writing right away.
2. Turn Readers into Raving Fans
Just try asking yourself whenever you want to start writing a blog post. If you can spend hours writing a long-form, detailed, useful blog post, would your intended idea correlate exactly with what people are longing to read, the kind that helps people seriously and solves their problems?
If you haven’t yet come up with such an excellent topic idea that people would, of course, love to read over and over again, don’t dive into the writing. It would be a waste of time writing a post that won’t lure readers down the page.
If you post only once every month, but the write-up is awesomely helpful, you’ll become much more successful at blogging than someone who publishes lots of crappy posts on an everyday basis.
Work diligently. Make it detailed enough. Write engaging, informative, and useful blog posts. Deliver more than necessary. Get your readers blown away. That’s the most ideal way to convert your readers into raving fans.
If you can keep to writing high-quality content, readers will voluntarily subscribe to your blog and will happily receive email broadcasts from you.
3. Publish Posts and Promote
Alright, you created a post, and if that was the last post you wrote ever, you would definitely have every reason to regret writing it.
Having thoroughly checked and proofread, you published live on your blog!
So, what next?
Would you just continue and create a new post?
Having published the post, it’s time to spread the word. You must promote your published post. And that could take a couple of days or weeks to do well depending on your ability, speed, and resolution.
One of the ways you may want to promote this post includes requesting some valuable comments. Ask your readers to comment on and share your posts. Build engagement with your readers on all of the posts you create and publish. Do not just continue writing and publishing without caring to promote what you’re doing on your blog.
Another brilliant way to spread the word is to build strong bonds with some authority bloggers in your specialty. Start networking with 5-7 of the most successful niche-related bloggers. Visit their blogs, read posts, help and promote them by giving them free mentions on your blog, yet without expecting anything in return immediately.
Buy their eBooks, retweet some of their tweets, and comment actively on their blog posts.
As you continue doing all of these consistently, you’ll soon get noticed, and sooner you may start receiving mentions on their blogs too – the law of reciprocity taking effect! Before you realize it, they may start chatting with you via social media like Twitter or Facebook.
As the relationship keeps waxing stronger, you may be invited to write a guest post, and this can help you get some quality links back to your site.
When you let them know that you reviewed some of their products, or you linked to one of their posts, who could ever know? This might prompt them to promote one of your posts in return.
They might, of course, decide to conduct an interview with you.
Yes, this might take some time. This might be so tasking. And I know it’s not a sure payday.
But making money online, of course, isn’t achieved overnight. It’s not a get-rich-quick scheme. Not at all! It’s an online business indeed. You build it steadily. You grow a steady source of income. It takes lots of effort and time, but the payoff is awesome. It’s rewarding. Nothing is comparable.
Nothing worth achieving is easy.
4. Create Valuable Assets to Grow Your Business
It isn’t advisable to post on an everyday basis because you need to devote some time creating valuable assets for your virtual real estate.
Try to devote some good time to conduct interviews with niche-related authority bloggers. Create awesome eBooks, some of which you may either give out as a lead magnet to subscribers or sell. Host webinars and create podcasts.
Your marketing endeavors will pay off greatly if you can do all of these. And if any of your products can capably handle any of your audiences’ problems and provide lasting solutions, they will make you lots of cool and consistent money in a lifetime.
Case Study: A post that goes viral
For the fact that I’ve published some viral blogs, I still sometimes go through exactly what most newbie bloggers experience with getting people to read their blog content.
I recently created a new blog with few posts published already on it so far. Now, it requires some traffic, human attention and blog subscribers.
I also recently published a new post which took me almost a week to nail the post title, and roughly few days to write.
On the very day I published it, it didn’t receive an appreciable number of visitors. But, the following day … Hurray! It went viral.
From Google Analytics reports, I got to know that this single write-up generated more than 1500 unique visitors within two weeks of hitting the Publish button. It also almost tripled my subscriber count.
I also realized that the overall traffic that has been flooding my entire site has gone up seriously
Users liked it more than 100 times, and retweeted it more than 1000 times. And it also got over 50 comments.
Of course, I know. That’s not much when compared with the A-list blogs, but for just a brand-new one – A blog with only 4 posts at that time?
It got me blown away.
If I had neglected that post immediately after hitting the publish button, and had gone ahead posting a fresh post again the following day, I wouldn’t get as much social sharing or traffic.
All those authority bloggers who retweeted it, liked it on Facebook, and linked to it from their respective blogs wouldn’t have likely done all of that.
After hitting the publish button, I continued to promote it. I shared it with a lot of people – those I know well online and others who I’ve earned the privilege to dialogue with. I never spammed anyone at all by asking them to retweet or link to it from anywhere.
Since I was proud of it being a useful and highly-engaging write-up, I confidently shared it awesomely and simply asked others to do so exactly.
But I certainly knew it was valuable and useful and the outcome of years of studying and digesting online materials. And therefore I didn’t hesitate to ask others to share it.
5. Employ the “Ego Bait” Factor
The write-up I talked about in my case study above used a crafty strategy. It admitted the “Ego bait” signal – the factor that has the viral element around it.
Those who were given free mentions in that post and got links directing people to their products expressed their happiness to their fans that their products were mentioned in that list. So, they shared the post on social media and also gave it a mention in their blog posts and email newsletters.
Does it make the said case study non applicable? Not at all! As a matter of facts, a rocking blogger takes note of such things.
Such a blogger learns about signals that make a post go viral and attract more potential audiences. He also learns about how a post receives lots of social shares. And he goes ahead and creates a post particularly with those qualities in mind.
This is just another tip of the strategic marketing game. And utilizing the “Ego bait” signal is nothing but a working strategy.
Some authority bloggers always tell their counterparts about their social triggers, and you can emulate this strategy too. You can make it happen as well.
They would simply point them to some write-ups they know their audiences might find so interesting and appealing. They’ve successfully grown their subscriber base to thousands of people leveraging this tactic.
I know an authority blogger in my specialty that generated more than 1000 subscribers in a single day using the guest posting strategy.
They didn’t just achieve all these because they were in the right location doing it at the right time. Not at all!
They simply went ahead and studied copywriting and content marketing. They spent several days and even weeks strategizing content marketing and coming up with captivating headlines. They spent several days improving their posts and updating the old posts.
And, also, they spent several hours promoting their write-ups after hitting the publish button.
6. Become a Pro Blogger
Do you want to become an authority blogger in your specialty?
A blogging pro said going pro is important if we must conquer self-sabotage. You must let both you and the world know that you know what you’re doing, and you’re not just in this game for a while.
Let the world know you mean business. See it as your dear life. And get something valuable to say to the world.
A pro blogger doesn’t just create a pile of boring posts. No, no!
A pro blogger always keeps to his vision. And he has a tactic in mind to have his vision accomplished. He understands that marketing is essentially part of the blogging game. He realizes that every business requires lots of promotional resources, products, services, and sales reports.
He pays attention to the challenges of his readers. He strategizes the marketing he applies to communicate the advantages of the solution he provides.
He can differentiate between ordinary content and those that go viral.
A pro blogger doesn’t just continually create a pile of boring posts every day thinking that he will wake up one day and have a change of luck.
A pro blogger utilizes every opportunity he gets with his two hands and comes up with something awesome – anything worth reading or talking about!
Thus, who do you aspire to be? For a potential pro like you, the response is conspicuous.
It’s high time you started taking business very seriously. It’s high time you started creating the type of posts that go viral – posts that really help people.
It’s high time you started promoting your posts as if your entire life depended on it. Understanding that it does!